LinkedIn is the single best social media network in the B2B sales arena. And the numbers back this up because 64% of all corporate traffic goes through this platform. You would be foolish to not have a tailor-made strategy for this platform.
While Linkedin may not be the best or cheapest place to generate B2B leads, people sure do seem hell-bent on using it for this purpose. There is no question about the enormous amount of available data but Linkedin does not make it easy or obvious to mine the information you want.