LeadCrunch Blog

Mastering Facebook Advertising: 4 Secrets

Posted by AJ Agrawal on Jan 4, 2017 9:41:41 AM

About 1.18 billion active users on average claim Facebook (FB) as their online hangout spot. Stay-at-home moms, CEO’s, small businesses and Fortune 500 companies all claim this social media giant as a primary marketing medium through its advertising program. 

So should you. Why? Because it can boost sales and profits. 

But the key to doing this is learning how to leverage FB marketing. A thorough understanding of FB advertising can  transform your organization's lead gen efforts regardless of your budget.

Drilling down into a specific audience by understanding their behaviors and interests online makes a big difference when it comes to the success of your marketing campaigns.

Optimize and master your campaign ads by understanding what makes them successful in the first place. Below are 4 secrets to mastering FB advertising.

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Topics: B2B marketing, B2B lead gen, internet marketing, Facebook

Gartner's Hype Cycle: What It Means For B2B Marketing

Posted by AJ Agrawal on Dec 6, 2016 8:00:00 AM

 

Gartner's Hype Cycle 

Gartner recently released its annual Hype Cycle report, which names the key drivers in the evolution of marketing and advertising each year.

This year Gartner combined its Digital Marketing and Advertising Hype Cycle reports. That follows logically given that a key driver named for 2016 is the very convergence of both marketing and advertising technology. As these two industries meld, it only makes sense to combine their measurements as well. 

Gartner's other three key driving forces are event-triggered and real-time marketing, personalization, and the use of contextual clues—all of which add up to a more data-informed marketing experience for users.

Garner's reports provide valuable insights that can help B2B firms compete. The question is: How can you use these insights to ensure that your marketing and advertising experiences deliver the best user experience possible? Also, what specific actions can B2B marketers glean from this report?

See below for the answers to these questions:

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Topics: B2B marketing, B2B lead gen, internet marketing

What Gartner’s Prediction of a “Digital Mesh” Means for Marketing in 2017

Posted by AJ Agrawal on Dec 1, 2016 8:00:00 AM

With the holidays almost here, we’re all focused on making sure our marketing tactics are on point to command attention during this busy time.

Plus, many B2B companies are under more stress, both personally and professionally, and are surrounded by cues to buy. It’s a unique mind frame that the best marketers will profit from immensely.

But it also feels a bit like the Sunday afternoon of seasons, as right on the horizon is the new year, with all of its new possibilities, challenges, and trends just barely hidden from view. Keeping an eye on these trends can help boost sales. 

Below are 10 technology trends marketers need to stay abreast of to thrive in 2017 and beyond, courtesy of Gartner, the research firm:

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Topics: artificial intelligence, Big data, B2B lead gen, internet marketing

5 Ways To Improve Your Marketing In A Budget Friendly Manner

Posted by AJ Agrawal on Sep 8, 2016 8:16:37 AM

In the age of startups, one of the main goals for a business is customer acquisition. To bring in customers, a good market strategy is very important. It is as hard as it is important for a company to get and then retain customers.

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Topics: internet marketing

6 Reasons You Should Consider Increasing Your Internet Marketing Budget

Posted by AJ Agrawal on Jun 28, 2016 5:04:27 PM

Every year you have to decide whether to increase your Internet online marketing budget. It’s a hard decision to make because you have to be sure that you’re going to get value for money. Marketing can eat up your company’s revenues fast, so it’s not a decision to make lightly.

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Topics: internet marketing

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