If you’ve been using lead gen technologies for a while, you’ve probably realized that most of them are pretty terrible. It seems like they all target the same tiny portion of the market, which means you’re battling your competitors for the same leads while prime, harder-to-measure prospects drift away.
That's certainly not ideal. To survive and thrive, you need access to those prime leads. Otherwise, you're just spinning your wheels.
So how can you fix this? There are several other ways you can optimize lead generation data that will uncover more leads and boost profitability.
Below we discuss four methods used to optimize lead generation in today's hotly contested business environments.