A proven way to determine what you want is to visualize success. Many consumer marketers use buyer personas to do just that - create an ideal customer or client to focus their efforts on.
But these companies are working to catch individual consumers making decisions on their own, not as part of a group. As a B2B marketer, you’ll can reap the rewards of this practice, but the initial setup is a touch more complicated.
Creating a B2B buyer persona is by no means impossible, but several extra factors must be taken into consideration. We’ve created this step-by-step guide below to help you deal with those considerations: