With the holidays almost here, we’re all focused on making sure our marketing tactics are on point to command attention during this busy time.
Plus, many B2B companies are under more stress, both personally and professionally, and are surrounded by cues to buy. It’s a unique mind frame that the best marketers will profit from immensely.
But it also feels a bit like the Sunday afternoon of seasons, as right on the horizon is the new year, with all of its new possibilities, challenges, and trends just barely hidden from view. Keeping an eye on these trends can help boost sales.
Below are 10 technology trends marketers need to stay abreast of to thrive in 2017 and beyond, courtesy of Gartner, the research firm: