LeadCrunch Blog

Best in B2B Growth - Week of 2.24.2017

Posted by Sanjit Singh on Feb 27, 2017 8:00:00 AM

In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about lead generation tracking methods, how tech buyers evaluate vendors, and how to win a pitch competition. Are you craving more great informational content? This article also features one of our most watched webinars "How to Generate High Precision B2B Leads Using AI" with Steven Moody, President and CEO at Beachhead Marketing

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
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Topics: B2B marketing, b2b sales, content,

Best in B2B Growth - Week of 2.20.2017

Posted by Sanjit Singh on Feb 20, 2017 8:00:00 AM

In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about the next generation of influencer marketing, AI tools that will transform your B2B marketing operations, and account based marketing. Are you craving more great informational content? This article also features one of our most watched webinars "How to Generate High Precision B2B Leads Using AI" with Steven Moody, President and CEO at Beachhead Marketing

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
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Topics: B2B marketing, b2b sales, content,

Best in B2B Growth - Week of 2.13.2017

Posted by Sanjit Singh on Feb 13, 2017 8:00:00 AM

In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about B2B marketing trends to watch for 2017, proven strategies to increase ROI, and finding the best HR software. Craving more great informational content? This article also features one of our most watched webinars "How to Generate High Precision B2B Leads Using AI" with Steven Moody, President and CEO at Beachhead Marketing

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

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Topics: B2B marketing, b2b sales, content,

Best in B2B Growth - Week of 2.6.2017

Posted by Sanjit Singh on Feb 6, 2017 6:18:09 PM

In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about instagram marketing for B2B, top b2b content marketing trends to watch this year, and how to help your sales team succeed. Craving more great informational content? This article also features one of our most watched webinars "The Best Ways to Grow B2B in 2016-2017" with Sujan Patel, Digital Legend and Co-Founder Web Profits.

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

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Topics: B2B marketing, b2b sales, content,

Best in B2B Growth - Week of 1.30.2017

Posted by Sanjit Singh on Jan 30, 2017 8:00:00 AM

In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about account based marketing, overcoming the challenges of big data, and creating nurturing B2B email nurturing campaigns. Craving more great informational content? This article also features one of our most watched webinars "The Best Ways to Grow B2B in 2016-2017" with Sujan Patel, Digital Legend and Co-Founder Web Profits.

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

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Topics: B2B marketing, b2b sales, content,

Best in B2B Growth - Week of 1.23.2017

Posted by Sanjit Singh on Jan 23, 2017 8:00:00 AM

Happy New Year! We at LeadCrunch hope our articles will help make 2017 your most sucessful year yet. In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about digital marketing lies. LinkedIn's parternship with DataShift. and the top 5 must attend B2B sales conferences in 2017. Craving a great webinar? This article also features the webinar "Learn the Top 10 Tricks for B2B Lead Generation" with Ruth Stevens, President of eMarketing Strategy. 

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

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Topics: B2B marketing, b2b sales, content,

Best in B2B Growth - Week of 1.16.2017

Posted by Sanjit Singh on Jan 16, 2017 8:00:00 AM

Happy New Year! We at LeadCrunch hope our articles will help make 2017 your most sucessful year yet. In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about successful PPC campaigns, content marketing myths, and optimizing lifetime value. Craving a great webinar? This article also features the webinar "How To Use Technology To Double Sales and Forge Stronger Customer Relationships" with Dave Koslow, Co-Founder of DocSend

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
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Topics: B2B marketing, b2b sales, content,

6 Common Account-Based Marketing Mistakes You Need to Avoid

Posted by AJ Agrawal on Jan 12, 2017 8:00:00 AM

Account-Based Marketing (ABM) had a pretty big year, with an increasing number of B2B marketers dedicating their attention to campaigns that appealed directly to high yield prospects. Still, for most, it proved to be quite a challenge to wrangle.

With so many moving parts, it can be easy for you to drop the ball on ABM. The good news is, with some focus and direction, you can mend your ABM effort and get your campaigns up and running quickly.

But if you’re one of those B2B managers that discovered your ABM strategy failed them, you’re not alone. Here are six common mistakes that brands make, and how to fix them:

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Topics: B2B marketing, b2b sales

Best in B2B Growth - Week of 1.9.2017

Posted by Sanjit Singh on Jan 9, 2017 3:21:56 PM

Happy New Year! We at LeadCrunch hope our articles will help make 2017 your most sucessful year yet. In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about the hottest content marketing trends, predictive analytics, and commonly used "best practices" that you should avoid. Craving a great webinar? This article also features the webinar "5 Things You Can Do Immediately to Improve Your Lead Generation" with Brian Carroll from B2B Round Table

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

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Topics: B2B marketing, b2b sales, content,

How to Optimize B2B Customer Lifetime Value

Posted by AJ Agrawal on Jan 5, 2017 8:00:00 AM

 

Customer lifetime value (CLV)—the total a customer spends on your brand in his or her lifetime—is among the most important metrics for B2B success. It's also a metric that doesn't get much play among B2B companies.

In our current business climate, which makes celebrities of start ups, growth is emphasized above all else. So CLV often gets pushed down a company's list of priorities. It also results in customers feeling underappreciated and undervalued, and the loss of what should be easy and ongoing revenue.

The goal of a powerful CLV strategy is to not only retain customers, but also inspire them to increase spending over time. With returning customers spending 67% more than new customers, generating customer loyalty is an effort your B2B can’t afford to overlook.

Here are our six strategies for optimizing customer lifetime value:

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Topics: B2B marketing, b2b sales

High-Precision B2B Leads

Find more customers just like your best customers

We believe the future of marketing is all about precision. Getting the right message to the right person at the right time. We apply state-of-the-art machine learning algorithms so vendors can find the customers that want to buy. It’s artificial intelligence that augments human intelligence.

Benefits:

  • Lower customer acquisition costs
  • Higher customer satisfaction
  • Shorter sales cycles

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