LeadCrunch Blog

6 Common Account-Based Marketing Mistakes You Need to Avoid

Posted by AJ Agrawal on Jan 12, 2017 8:00:00 AM

Account-Based Marketing (ABM) had a pretty big year, with an increasing number of B2B marketers dedicating their attention to campaigns that appealed directly to high yield prospects. Still, for most, it proved to be quite a challenge to wrangle.

With so many moving parts, it can be easy for you to drop the ball on ABM. The good news is, with some focus and direction, you can mend your ABM effort and get your campaigns up and running quickly.

But if you’re one of those B2B managers that discovered your ABM strategy failed them, you’re not alone. Here are six common mistakes that brands make, and how to fix them:

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Topics: B2B marketing, b2b sales

Best in B2B Growth - Week of 1.9.2017

Posted by Sanjit Singh on Jan 9, 2017 3:21:56 PM

Happy New Year! We at LeadCrunch hope our articles will help make 2017 your most sucessful year yet. In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about the hottest content marketing trends, predictive analytics, and commonly used "best practices" that you should avoid. Craving a great webinar? This article also features the webinar "5 Things You Can Do Immediately to Improve Your Lead Generation" with Brian Carroll from B2B Round Table

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

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Topics: B2B marketing, b2b sales, content,

How to Optimize B2B Customer Lifetime Value

Posted by AJ Agrawal on Jan 5, 2017 8:00:00 AM

 

Customer lifetime value (CLV)—the total a customer spends on your brand in his or her lifetime—is among the most important metrics for B2B success. It's also a metric that doesn't get much play among B2B companies.

In our current business climate, which makes celebrities of start ups, growth is emphasized above all else. So CLV often gets pushed down a company's list of priorities. It also results in customers feeling underappreciated and undervalued, and the loss of what should be easy and ongoing revenue.

The goal of a powerful CLV strategy is to not only retain customers, but also inspire them to increase spending over time. With returning customers spending 67% more than new customers, generating customer loyalty is an effort your B2B can’t afford to overlook.

Here are our six strategies for optimizing customer lifetime value:

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Topics: B2B marketing, b2b sales

Mastering Facebook Advertising: 4 Secrets

Posted by AJ Agrawal on Jan 4, 2017 9:41:41 AM

About 1.18 billion active users on average claim Facebook (FB) as their online hangout spot. Stay-at-home moms, CEO’s, small businesses and Fortune 500 companies all claim this social media giant as a primary marketing medium through its advertising program. 

So should you. Why? Because it can boost sales and profits. 

But the key to doing this is learning how to leverage FB marketing. A thorough understanding of FB advertising can  transform your organization's lead gen efforts regardless of your budget.

Drilling down into a specific audience by understanding their behaviors and interests online makes a big difference when it comes to the success of your marketing campaigns.

Optimize and master your campaign ads by understanding what makes them successful in the first place. Below are 4 secrets to mastering FB advertising.

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Topics: B2B marketing, B2B lead gen, internet marketing, Facebook

Getting Started With Account-Based Marketing

Posted by AJ Agrawal on Jan 3, 2017 8:27:45 AM

 

The evolution of digital marketing strategy has come quite a long way from the age in which marketers would cast a wide net in hopes that they’d reel in a large variety of potential customers.

Now, with an increase in demands for market strategies that are more efficient, tactical, and measurable, businesses are looking to a proven marketing strategy that is gaining traction: account-based marketing (ABM).

ABM isn't new to the business world, but has risen quickly in popularity with recent technological advancements. What’s more, it’s establishing itself as the most valuable strategy among B2B companies.

Why? Because the companies that implement ABM tactics close on bigger deals by focusing on specific accounts, and that approach has boosted sales and profits.

If your business is looking into how to utilize ABM within a specific market, below are some tips on how to get started.

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Topics: B2B marketing, B2B lead gen, b2b sales

A Short Primer on Predictive Analytics for Marketers

Posted by AJ Agrawal on Dec 28, 2016 8:00:00 AM

Are you developing a B2B marketing plan for 2017?

Are you brainstorming about your next inbound marketing moves?

How about predictive analytics?

Have you included that in your plan?

Given that 89% of marketers reported in January that predictive analytics (PA) was on their roadmaps, there's a good chance you’re going to be tasked with figuring out how it works and how it can help boost sales.

Predictive analytics is a game-changer, capable of boosting the effectiveness of your branding and your marketing campaigns. But some marketers fear PA. They shouldn't. It's a powerful marketing tool that can drive marketing to new heights.

Below is a short primer on PA to help you understand what’s going on behind the scenes. The information below can increase your chances of having an intelligent conversation with a data analyst provider and use predictive analytics to boost sales:

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Topics: B2B marketing, B2B lead gen, b2b sales

3 Ways To Boost Customer Retention and Increase Business Growth

Posted by AJ Agrawal on Dec 27, 2016 8:00:00 AM

Getting customers to make the first purchase is only half the battle of growing your brand. The other half is customer retention—and that's a real challenge to achieve.

Your content marketing and SEO can be on point and healthy, your lead gen vendor can be in sync and delivering increasingly higher quality contacts. 

But if you aren’t retaining customers, you’ll end up spinning your wheels and battling for every dollar. This situation is true for all industries, but more so for the B2B marketplace, where competition is intense.

Customer retention must be customized to your brand in B2B, but there are three things every brand can do to create a more loyal, responsive, and engaged customer base that sticks around long term. Let's take a look at these three things: 

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Topics: B2B marketing, b2b sales, content,

Best in B2B Growth - Week of 12.26.2016

Posted by Sanjit Singh on Dec 26, 2016 9:00:00 AM

In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about fearless predictions for B2B tech sales and marketing, companies that make content marketing simple, and how to make lead gen and SEO work together to increase sales. Craving a great webinar? This article also features the webinar "How to Create Hypergrowth for Your Company" with Aaron Ross, Author of From Impossible to Inevitable.  

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

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Topics: B2B marketing, b2b sales, content,

Best in B2B Growth - Week of 12.19.2016

Posted by Sanjit Singh on Dec 19, 2016 8:00:00 AM

In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about marketing automation, the usefulness of email marketing, and marketing trends to leverage in 2017. Craving a great webinar? This article also features the webinar "Using Data, Tech, and Inbound to go from $0M and $100M" with Mark Roberge, Chief Revenue Officer at Hubspot. 

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

 Curated content - summary

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Topics: B2B marketing, b2b sales, content,

How to Optimize Your Lead Gen Data

Posted by AJ Agrawal on Dec 8, 2016 8:00:00 AM

 

If you’ve been using lead gen technologies for a while, you’ve probably realized that most of them are pretty terrible. It seems like they all target the same tiny portion of the market, which means you’re battling your competitors for the same leads while prime, harder-to-measure prospects drift away.

That's certainly not ideal. To survive and thrive, you need access to those prime leads. Otherwise, you're just spinning your wheels.

So how can you fix this? There are several other ways you can optimize lead generation data that will uncover more leads and boost profitability.

Below we discuss four methods used to optimize lead generation in today's hotly contested business environments.

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Topics: B2B marketing, B2B lead gen, demand generation, b2b sales

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