Gartner's Hype Cycle
Gartner recently released its annual Hype Cycle report, which names the key drivers in the evolution of marketing and advertising each year.
This year Gartner combined its Digital Marketing and Advertising Hype Cycle reports. That follows logically given that a key driver named for 2016 is the very convergence of both marketing and advertising technology. As these two industries meld, it only makes sense to combine their measurements as well.
Gartner's other three key driving forces are event-triggered and real-time marketing, personalization, and the use of contextual clues—all of which add up to a more data-informed marketing experience for users.
Garner's reports provide valuable insights that can help B2B firms compete. The question is: How can you use these insights to ensure that your marketing and advertising experiences deliver the best user experience possible? Also, what specific actions can B2B marketers glean from this report?
See below for the answers to these questions: