LeadCrunch Blog

Gartner's Hype Cycle: What It Means For B2B Marketing

Posted by AJ Agrawal on Dec 6, 2016 8:00:00 AM


Gartner's Hype Cycle 

Gartner recently released its annual Hype Cycle report, which names the key drivers in the evolution of marketing and advertising each year.

This year Gartner combined its Digital Marketing and Advertising Hype Cycle reports. That follows logically given that a key driver named for 2016 is the very convergence of both marketing and advertising technology. As these two industries meld, it only makes sense to combine their measurements as well. 

Gartner's other three key driving forces are event-triggered and real-time marketing, personalization, and the use of contextual clues—all of which add up to a more data-informed marketing experience for users.

Garner's reports provide valuable insights that can help B2B firms compete. The question is: How can you use these insights to ensure that your marketing and advertising experiences deliver the best user experience possible? Also, what specific actions can B2B marketers glean from this report?

See below for the answers to these questions:

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Topics: B2B marketing, B2B lead gen, internet marketing

What Gartner’s Prediction of a “Digital Mesh” Means for Marketing in 2017

Posted by AJ Agrawal on Dec 1, 2016 8:00:00 AM

With the holidays almost here, we’re all focused on making sure our marketing tactics are on point to command attention during this busy time.

Plus, many B2B companies are under more stress, both personally and professionally, and are surrounded by cues to buy. It’s a unique mind frame that the best marketers will profit from immensely.

But it also feels a bit like the Sunday afternoon of seasons, as right on the horizon is the new year, with all of its new possibilities, challenges, and trends just barely hidden from view. Keeping an eye on these trends can help boost sales. 

Below are 10 technology trends marketers need to stay abreast of to thrive in 2017 and beyond, courtesy of Gartner, the research firm:

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Topics: artificial intelligence, Big data, B2B lead gen, internet marketing

LeadCrunch Helps GoShare Boost Sales 300%, Improve ROI 500%

Posted by Sanjit Singh on Nov 22, 2016 8:00:00 AM

Lead generation is among the toughest challenges for modern B2B organizations. Yesterday's methods of generating leads no longer make an impact while today's methods are changing at light speed—thanks mostly to breakthroughs in technology.

These breakthroughs often produce mountains of information, providing marketers and sales professionals with dizzying amounts of data. The trick for these marketing professionals is extracting the greatest value from that data. Doing so is quite a challenge for companies going it alone.

But savvy B2B companies turn to specialists, like LeadCrunch, to help extract the greatest value from this data. LeadCrunch does this by using its own data and artificial intelligence to create high precision leads for companies.

It then uses its employees to syndicate content, connect with buyers, and provide a list of warm leads for a client, which can then book sales meetings and sell their offerings to customers.

The GoShare application of LeadCrunch’s proven expertise is among LeadCrunch's most impressive successes. Read how LeadCrunch helped GoShare boost sales and improve ROI

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Topics: B2B lead gen

Content Marketing Strategy: Why Product Demos are Killing Your Sales

Posted by Bill Colbert on Nov 17, 2016 8:00:00 AM


Inbound marketing - it's definitely grown in popularity as a marketing buzz word in the last 5 years. But inbound, content marketing is more than just a buzz word. It's more than blog posts, checklists, eBooks, and landing pages. Maybe it should be called Inbound Smarketing. Because when "add value first" is your strategy from marketing to sales, you can take the principles of a traditional content marketing strategy and apply it to a 1-on-1 situation between a member of your sales team and a prospect. When both marketing AND sales go "value first" the results can be hard to argue with.

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Topics: B2B lead gen, content,

How to Get More Business to Business Leads

Posted by AJ Agrawal on Oct 31, 2016 5:23:11 PM

When marketers start talking about leads, most of the time they seem to be talking about consumers. There’s discussions of funny videos, social media schedules, contests and email drip campaigns. The audiences are wide and often vague, from “mothers in their thirties,” to “teenagers living in Florida.”

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Topics: B2B lead gen

Why You Need Leads Not Inquiries (And Making Sure That Happens)

Posted by AJ Agrawal on Apr 21, 2016 11:06:14 AM

Generating sales leads is about bringing in as many people as possible who want to buy from you. But where many businesses slip up is when they fail to separate leads and enquiries. An enquiry is often categorized as a lead, when it’s actually something different entirely.

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Topics: B2B lead gen

Why B2B Lead Generation Is Really About Gathering Intelligence

Posted by AJ Agrawal on Apr 14, 2016 6:05:55 PM

It goes without saying that social media is your key platform for lead gen. According to the latest statistics, revenue for businesses has increased by 24% when they used social media for lead generation. Whether you need to generate solid leads on Facebook or you are thinking about making headway on LinkedIn, you need to understand what lead generation is all about. It’s about gathering intelligence.

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Topics: B2B lead gen

How to Generate Solid Leads On Facebook in 2016

Posted by AJ Agrawal on Apr 13, 2016 4:08:59 PM

Take Facebook in 2016 and this is an extremely different landscape. Organic reach has been crippled, with the firm Locowise reporting that organic reach is down to just 2.6%. It goes by many names, but Filtered Feed is something that has completely changed the world of lead gen on Facebook. There are those who believe that businesses have no place on this network any longer.

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Topics: B2B lead gen

Why You Should Consider Using Twitter for B2B Leads

Posted by AJ Agrawal on Apr 7, 2016 10:42:33 AM

Twitter is a platform that’s seemingly just for celebrities and people with way too much time on their hands. Businesses have long shunned Twitter as a viable platform, and that means they are leaving money on the table. If you are looking for a way to increase the number of B2B leads you have, this is a social media network you may want to take a second look at.

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Topics: B2B lead gen

3 Ways Your B2B Company Can Gain the Trust of Prospects

Posted by AJ Agrawal on Apr 6, 2016 12:49:58 PM

Gaining trust when trying to acquire B2B leads that are going to lead to sales should be your top priority. Trust is the most difficult commodity to acquire in the business world. And some industries have it harder than others. If you look at SEO companies, a recent survey revealed that 18% of decision makers thought all SEO companies were scams.

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Topics: B2B lead gen

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