LeadCrunch Blog

Mastering Facebook Advertising: 4 Secrets

Posted by AJ Agrawal on Jan 4, 2017 9:41:41 AM

About 1.18 billion active users on average claim Facebook (FB) as their online hangout spot. Stay-at-home moms, CEO’s, small businesses and Fortune 500 companies all claim this social media giant as a primary marketing medium through its advertising program. 

So should you. Why? Because it can boost sales and profits. 

But the key to doing this is learning how to leverage FB marketing. A thorough understanding of FB advertising can  transform your organization's lead gen efforts regardless of your budget.

Drilling down into a specific audience by understanding their behaviors and interests online makes a big difference when it comes to the success of your marketing campaigns.

Optimize and master your campaign ads by understanding what makes them successful in the first place. Below are 4 secrets to mastering FB advertising.

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Topics: B2B marketing, B2B lead gen, internet marketing, Facebook

Getting Started With Account-Based Marketing

Posted by AJ Agrawal on Jan 3, 2017 8:27:45 AM

 

The evolution of digital marketing strategy has come quite a long way from the age in which marketers would cast a wide net in hopes that they’d reel in a large variety of potential customers.

Now, with an increase in demands for market strategies that are more efficient, tactical, and measurable, businesses are looking to a proven marketing strategy that is gaining traction: account-based marketing (ABM).

ABM isn't new to the business world, but has risen quickly in popularity with recent technological advancements. What’s more, it’s establishing itself as the most valuable strategy among B2B companies.

Why? Because the companies that implement ABM tactics close on bigger deals by focusing on specific accounts, and that approach has boosted sales and profits.

If your business is looking into how to utilize ABM within a specific market, below are some tips on how to get started.

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Topics: B2B marketing, B2B lead gen, b2b sales

What To Look For In A Lead Gen Solution

Posted by AJ Agrawal on Dec 29, 2016 8:00:00 AM

 

Is one of your major goals for 2017 to increase profits? Are you planning on doing that by acquiring more customers than you did this year?

If so, you’re probably considering a lead gen solution to ensure success.

After all, over 80% of B2B companies find that they struggle with internal lead gen campaigns. It’s time to divert your energies to your real talents; let a professional handle lead gen, so your team can get back to what they’re best at. 

But choosing the right lead gen solution is a challenge.  It’s a process that will be unique to your business and your needs.

Here are some tips to help you pick out a lead gen software that fits your needs in 2017:

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Topics: artificial intelligence, B2B lead gen, b2b sales

A Short Primer on Predictive Analytics for Marketers

Posted by AJ Agrawal on Dec 28, 2016 8:00:00 AM

Are you developing a B2B marketing plan for 2017?

Are you brainstorming about your next inbound marketing moves?

How about predictive analytics?

Have you included that in your plan?

Given that 89% of marketers reported in January that predictive analytics (PA) was on their roadmaps, there's a good chance you’re going to be tasked with figuring out how it works and how it can help boost sales.

Predictive analytics is a game-changer, capable of boosting the effectiveness of your branding and your marketing campaigns. But some marketers fear PA. They shouldn't. It's a powerful marketing tool that can drive marketing to new heights.

Below is a short primer on PA to help you understand what’s going on behind the scenes. The information below can increase your chances of having an intelligent conversation with a data analyst provider and use predictive analytics to boost sales:

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Topics: B2B marketing, B2B lead gen, b2b sales

How to Optimize Your Lead Gen Data

Posted by AJ Agrawal on Dec 8, 2016 8:00:00 AM

 

If you’ve been using lead gen technologies for a while, you’ve probably realized that most of them are pretty terrible. It seems like they all target the same tiny portion of the market, which means you’re battling your competitors for the same leads while prime, harder-to-measure prospects drift away.

That's certainly not ideal. To survive and thrive, you need access to those prime leads. Otherwise, you're just spinning your wheels.

So how can you fix this? There are several other ways you can optimize lead generation data that will uncover more leads and boost profitability.

Below we discuss four methods used to optimize lead generation in today's hotly contested business environments.

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Topics: B2B marketing, B2B lead gen, demand generation, b2b sales

How to Create B2B Buyer Personas and Boost Sales

Posted by AJ Agrawal on Dec 7, 2016 8:00:00 AM

 

A proven way to determine what you want is to visualize success. Many consumer marketers use buyer personas to do just that - create an ideal customer or client to focus their efforts on.

But these companies are working to catch individual consumers making decisions on their own, not as part of a group. As a B2B marketer, you’ll can reap the rewards of this practice, but the initial setup is a touch more complicated.

Creating a B2B buyer persona is by no means impossible, but several extra factors must be taken into consideration. We’ve created this step-by-step guide below to help you deal with those considerations:

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Topics: B2B marketing, B2B lead gen, b2b sales, buyer persona

Gartner's Hype Cycle: What It Means For B2B Marketing

Posted by AJ Agrawal on Dec 6, 2016 8:00:00 AM

 

Gartner's Hype Cycle 

Gartner recently released its annual Hype Cycle report, which names the key drivers in the evolution of marketing and advertising each year.

This year Gartner combined its Digital Marketing and Advertising Hype Cycle reports. That follows logically given that a key driver named for 2016 is the very convergence of both marketing and advertising technology. As these two industries meld, it only makes sense to combine their measurements as well. 

Gartner's other three key driving forces are event-triggered and real-time marketing, personalization, and the use of contextual clues—all of which add up to a more data-informed marketing experience for users.

Garner's reports provide valuable insights that can help B2B firms compete. The question is: How can you use these insights to ensure that your marketing and advertising experiences deliver the best user experience possible? Also, what specific actions can B2B marketers glean from this report?

See below for the answers to these questions:

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Topics: B2B marketing, B2B lead gen, internet marketing

What Gartner’s Prediction of a “Digital Mesh” Means for Marketing in 2017

Posted by AJ Agrawal on Dec 1, 2016 8:00:00 AM

With the holidays almost here, we’re all focused on making sure our marketing tactics are on point to command attention during this busy time.

Plus, many B2B companies are under more stress, both personally and professionally, and are surrounded by cues to buy. It’s a unique mind frame that the best marketers will profit from immensely.

But it also feels a bit like the Sunday afternoon of seasons, as right on the horizon is the new year, with all of its new possibilities, challenges, and trends just barely hidden from view. Keeping an eye on these trends can help boost sales. 

Below are 10 technology trends marketers need to stay abreast of to thrive in 2017 and beyond, courtesy of Gartner, the research firm:

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Topics: artificial intelligence, Big data, B2B lead gen, internet marketing

LeadCrunch Helps GoShare Boost Sales 300%, Improve ROI 500%

Posted by Sanjit Singh on Nov 22, 2016 8:00:00 AM

Lead generation is among the toughest challenges for modern B2B organizations. Yesterday's methods of generating leads no longer make an impact while today's methods are changing at light speed—thanks mostly to breakthroughs in technology.

These breakthroughs often produce mountains of information, providing marketers and sales professionals with dizzying amounts of data. The trick for these marketing professionals is extracting the greatest value from that data. Doing so is quite a challenge for companies going it alone.

But savvy B2B companies turn to specialists, like LeadCrunch, to help extract the greatest value from this data. LeadCrunch does this by using its own data and artificial intelligence to create high precision leads for companies.

It then uses its employees to syndicate content, connect with buyers, and provide a list of warm leads for a client, which can then book sales meetings and sell their offerings to customers.

The GoShare application of LeadCrunch’s proven expertise is among LeadCrunch's most impressive successes. Read how LeadCrunch helped GoShare boost sales and improve ROI

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Topics: B2B lead gen

Content Marketing Strategy: Why Product Demos are Killing Your Sales

Posted by Bill Colbert on Nov 17, 2016 8:00:00 AM

 

Inbound marketing - it's definitely grown in popularity as a marketing buzz word in the last 5 years. But inbound, content marketing is more than just a buzz word. It's more than blog posts, checklists, eBooks, and landing pages. Maybe it should be called Inbound Smarketing. Because when "add value first" is your strategy from marketing to sales, you can take the principles of a traditional content marketing strategy and apply it to a 1-on-1 situation between a member of your sales team and a prospect. When both marketing AND sales go "value first" the results can be hard to argue with.

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Topics: B2B lead gen, content,

High-Precision B2B Leads

Find more customers just like your best customers

We believe the future of marketing is all about precision. Getting the right message to the right person at the right time. We apply state-of-the-art machine learning algorithms so vendors can find the customers that want to buy. It’s artificial intelligence that augments human intelligence.

Benefits:

  • Lower customer acquisition costs
  • Higher customer satisfaction
  • Shorter sales cycles

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