LeadCrunch Blog

Unleash Your Sales With The Perfect CRM Solution

Posted by AJ Agrawal on Apr 11, 2017 8:00:00 AM

 

 

The right customer relationship management (CRM) software can enable your entire company to grow at a rate that was previously impossible. The wrong choice can wreak havoc on your sales funnel by confusing both your internal teams and the targets they’re trying so hard to connect with.

If you’re looking for your company’s first CRM, or if you’ve outgrown your current solution, you may feel intimidated by the number of options available to you. The right software will not only include capabilities that streamline your sales funnel but also increase your clients’ average lifetime value, not to mention slow down regulatory and profitability tracking.

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Topics: B2B marketing, B2B lead gen, b2b sales

The Traditonal Sales Funnel is Dead

Posted by AJ Agrawal on Apr 4, 2017 8:00:00 AM

 

I hate to break it to you, but it's over. Our long love affair with the traditional sales funnel, which was a straight line from awareness to sale, is coming to a close. Instead, we're getting to know the sales cyclone.

We’re all familiar with the sales funnel - that graphic we saw in our undergraduate program, and probably still makes an appearance at many of today's internal meetings. It lays out the steps of closing a new customer that salespeople are meant to complete, in the order they're most likely to go. The model has served us well for years, but with the introduction of big data and artificial intelligence engines, the sale cycle is becoming obsolete.

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Topics: B2B marketing, B2B lead gen, b2b sales

Choosing the Right CRM for Your Business: 3 Tips

Posted by AJ Agrawal on Mar 30, 2017 8:00:00 AM

 

Choosing the right tools for your team is often the difference between optimized returns and diminished ones. The best example of this is your customer relationship management software (CRM). CRMs help you organize your sales and marketing team's information around your current customers, leads, audiences, and key industry trends. This piece of software is critical to maintaining the smooth relationship between not only marketing and sales but also your company as a whole. 

But finding the right CRM is critical. If your CRM is unreliable or difficult to use, your sales and marketing teams will probably be disorganized and mismanaged as well. Because of this, it's critical you understand how to pick out one that is the perfect fit for your organization's unique needs. Here are three steps you can take to make sure you choose the right CRM the first time:

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Topics: B2B marketing, B2B lead gen, b2b sales

3 Ways to Up Your B2B Sales Game

Posted by AJ Agrawal on Mar 28, 2017 8:00:00 AM

 

 

You want to boost your sales figures and be the star of your team—and your brand—this spring. You want to become a better seller and find the lead generation approach to prospects that works best for your brand and your personality. You want to be the best salesperson you can be.

 While these goals are inspiring, achieving them is easier said than done. The B2B economic ecosystem is changing rapidly, outpaced only by the increasing spread of information and comparison tools. As a salesperson, you're not just competing against rival sales teams, you're also competing against all the information on the Internet that may discourage your prospect from buying.

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Topics: B2B lead gen, b2b sales, trust

Mastering Facebook Advertising: 4 Secrets

Posted by AJ Agrawal on Jan 4, 2017 9:41:41 AM

About 1.18 billion active users on average claim Facebook (FB) as their online hangout spot. Stay-at-home moms, CEO’s, small businesses and Fortune 500 companies all claim this social media giant as a primary marketing medium through its advertising program. 

So should you. Why? Because it can boost sales and profits. 

But the key to doing this is learning how to leverage FB marketing. A thorough understanding of FB advertising can  transform your organization's lead gen efforts regardless of your budget.

Drilling down into a specific audience by understanding their behaviors and interests online makes a big difference when it comes to the success of your marketing campaigns.

Optimize and master your campaign ads by understanding what makes them successful in the first place. Below are 4 secrets to mastering FB advertising.

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Topics: B2B marketing, B2B lead gen, internet marketing, Facebook

Getting Started With Account-Based Marketing

Posted by AJ Agrawal on Jan 3, 2017 8:27:45 AM

 

The evolution of digital marketing strategy has come quite a long way from the age in which marketers would cast a wide net in hopes that they’d reel in a large variety of potential customers.

Now, with an increase in demands for market strategies that are more efficient, tactical, and measurable, businesses are looking to a proven marketing strategy that is gaining traction: account-based marketing (ABM).

ABM isn't new to the business world, but has risen quickly in popularity with recent technological advancements. What’s more, it’s establishing itself as the most valuable strategy among B2B companies.

Why? Because the companies that implement ABM tactics close on bigger deals by focusing on specific accounts, and that approach has boosted sales and profits.

If your business is looking into how to utilize ABM within a specific market, below are some tips on how to get started.

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Topics: B2B marketing, B2B lead gen, b2b sales

What To Look For In A Lead Gen Solution

Posted by AJ Agrawal on Dec 29, 2016 8:00:00 AM

 

Is one of your major goals for 2017 to increase profits? Are you planning on doing that by acquiring more customers than you did this year?

If so, you’re probably considering a lead gen solution to ensure success.

After all, over 80% of B2B companies find that they struggle with internal lead gen campaigns. It’s time to divert your energies to your real talents; let a professional handle lead gen, so your team can get back to what they’re best at. 

But choosing the right lead gen solution is a challenge.  It’s a process that will be unique to your business and your needs.

Here are some tips to help you pick out a lead gen software that fits your needs in 2017:

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Topics: artificial intelligence, B2B lead gen, b2b sales

A Short Primer on Predictive Analytics for Marketers

Posted by AJ Agrawal on Dec 28, 2016 8:00:00 AM

Are you developing a B2B marketing plan for 2017?

Are you brainstorming about your next inbound marketing moves?

How about predictive analytics?

Have you included that in your plan?

Given that 89% of marketers reported in January that predictive analytics (PA) was on their roadmaps, there's a good chance you’re going to be tasked with figuring out how it works and how it can help boost sales.

Predictive analytics is a game-changer, capable of boosting the effectiveness of your branding and your marketing campaigns. But some marketers fear PA. They shouldn't. It's a powerful marketing tool that can drive marketing to new heights.

Below is a short primer on PA to help you understand what’s going on behind the scenes. The information below can increase your chances of having an intelligent conversation with a data analyst provider and use predictive analytics to boost sales:

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Topics: B2B marketing, B2B lead gen, b2b sales

How to Optimize Your Lead Gen Data

Posted by AJ Agrawal on Dec 8, 2016 8:00:00 AM

 

If you’ve been using lead gen technologies for a while, you’ve probably realized that most of them are pretty terrible. It seems like they all target the same tiny portion of the market, which means you’re battling your competitors for the same leads while prime, harder-to-measure prospects drift away.

That's certainly not ideal. To survive and thrive, you need access to those prime leads. Otherwise, you're just spinning your wheels.

So how can you fix this? There are several other ways you can optimize lead generation data that will uncover more leads and boost profitability.

Below we discuss four methods used to optimize lead generation in today's hotly contested business environments.

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Topics: B2B marketing, B2B lead gen, demand generation, b2b sales

How to Create B2B Buyer Personas and Boost Sales

Posted by AJ Agrawal on Dec 7, 2016 8:00:00 AM

 

A proven way to determine what you want is to visualize success. Many consumer marketers use buyer personas to do just that - create an ideal customer or client to focus their efforts on.

But these companies are working to catch individual consumers making decisions on their own, not as part of a group. As a B2B marketer, you’ll can reap the rewards of this practice, but the initial setup is a touch more complicated.

Creating a B2B buyer persona is by no means impossible, but several extra factors must be taken into consideration. We’ve created this step-by-step guide below to help you deal with those considerations:

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Topics: B2B marketing, B2B lead gen, b2b sales, buyer persona

High-Precision B2B Leads

Find more customers just like your best customers

We believe the future of marketing is all about precision. Getting the right message to the right person at the right time. We apply state-of-the-art machine learning algorithms so vendors can find the customers that want to buy. It’s artificial intelligence that augments human intelligence.

Benefits:

  • Lower customer acquisition costs
  • Higher customer satisfaction
  • Shorter sales cycles

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