LeadCrunch Blog

What To Look For In A Lead Gen Solution

Posted by AJ Agrawal on Dec 29, 2016 8:00:00 AM

 

Is one of your major goals for 2017 to increase profits? Are you planning on doing that by acquiring more customers than you did this year?

If so, you’re probably considering a lead gen solution to ensure success.

After all, over 80% of B2B companies find that they struggle with internal lead gen campaigns. It’s time to divert your energies to your real talents; let a professional handle lead gen, so your team can get back to what they’re best at. 

But choosing the right lead gen solution is a challenge.  It’s a process that will be unique to your business and your needs.

Here are some tips to help you pick out a lead gen software that fits your needs in 2017:

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Topics: artificial intelligence, B2B lead gen, b2b sales

It’s All Business In Westworld: Is AI the Future of Lead Gen?

Posted by AJ Agrawal on Dec 13, 2016 8:19:15 AM

 

 

 

Do you love spreadsheets? How about updating timekeeping? What about research and data compilation? Do you love that?

Not ecstatic about these things? Then the prospect of AI engines taking over most of your most mundane tasks is likely very attractive.

As marketing becomes increasingly data driven, with even the minutiae of the art being informed by behavioral statistics, a future where many of today’s tasks are done without human intervention is not far fetched.

In fact, the future maybe here right now. And you need to get on board to stay competitive.

Below are four of today's coolest—and most revolutionary—B2B lead generation tools powered by artificial intelligence that can help boost competitiveness:

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Topics: artificial intelligence

What Gartner’s Prediction of a “Digital Mesh” Means for Marketing in 2017

Posted by AJ Agrawal on Dec 1, 2016 8:00:00 AM

With the holidays almost here, we’re all focused on making sure our marketing tactics are on point to command attention during this busy time.

Plus, many B2B companies are under more stress, both personally and professionally, and are surrounded by cues to buy. It’s a unique mind frame that the best marketers will profit from immensely.

But it also feels a bit like the Sunday afternoon of seasons, as right on the horizon is the new year, with all of its new possibilities, challenges, and trends just barely hidden from view. Keeping an eye on these trends can help boost sales. 

Below are 10 technology trends marketers need to stay abreast of to thrive in 2017 and beyond, courtesy of Gartner, the research firm:

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Topics: artificial intelligence, Big data, B2B lead gen, internet marketing

AI Business Interviews Olin Hyde: "AI Will Transform Businesses as Profoundly as the Advent of the Internet"

Posted by Sanjit Singh on Nov 4, 2016 10:57:22 AM

This article was originally published on AI Business - read the original here.

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Topics: artificial intelligence

5 Artificial Intelligence Services Every Salesperson Should Try to Boost Their Sales

Posted by AJ Agrawal on May 31, 2016 10:40:44 AM

Artificial Intelligence is all over the news these days with companies like Google, Facebook and Apple investing heavily, but it can be hard for individual salespeople and entrepreneurs to know which services they can use without the need of a large IT staff or a corporate approval process.

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Topics: artificial intelligence

Moneyball for Lead Generation

Posted by Olin Hyde on Mar 14, 2016 9:11:00 AM

Baseball for Business


Imagine if every salesperson could hit a home run on every call? Every week, I meet with my science advisors to explore Big Ideas to create competitive advantages for our customers using state-of-the-art technologies. This week we explored how LeadCrunch does for lead gen what "moneyball" does for winning World Series. 

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Topics: B2B marketing, artificial intelligence, B2B lead gen, moneyball

Engage and Empower: Start by Finding Your Best B2B Leads

Posted by Olin Hyde on Dec 11, 2015 8:48:23 PM


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Topics: B2B marketing, artificial intelligence, B2B lead gen

High-Precision B2B Leads

Find more customers just like your best customers

We believe the future of marketing is all about precision. Getting the right message to the right person at the right time. We apply state-of-the-art machine learning algorithms so vendors can find the customers that want to buy. It’s artificial intelligence that augments human intelligence.

Benefits:

  • Lower customer acquisition costs
  • Higher customer satisfaction
  • Shorter sales cycles

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