With the world of B2B marketing spinning at a constant rate of change, staying ahead of the competition is getting harder and harder. Connecting with others in the industry is critical to surviving this fierce battle.
But networking with the biggest players in the field isn't easy from behind a computer screen. So attending B2B sales conferences is a must for professionals hoping to make successful connections.
A good conference gives sales professionals invaluable face-to-face opportunities with leading industry professionals and a great return on your investment (ROI).
Event discussions can provide an invaluable understanding of B2B tactics to any decision maker in the business. Plus, they can continue to generate sales and help you build relationships well after they are over.
But with so many B2B marketing conferences available, it’s hard to decide which ones to attend. To help, we searched high and low for the best conferences offering the best ROI to B2B sales professionals this year. Check them out:
- SaaStr Annual 2017 (February 7-9, San Francisco, CA)
Among the most inspiring conferences of the year, this conference gives SaaS marketers the opportunity to network with some of the world’s top companies at a level completely unparalleled.
By attending, you get an instructive playbook from industry leaders on how to scale their marketing, sales, and customer success related with the right SaaS software.
Plus, early stage business owners can expect to walk away from SaaStr with a better understanding of tech trends and the latest marketplace demands. It also features more than 250 speakers, plus 150 founders, execs, and investors
Don’t miss some of this year’s speakers: Lexi Reese (CXO/Gusto), Harry Glaser (CEO/Periscope Data) and Caroline Fairchild (New Economy Editor/LinkedIn)
- B2B Content2Conversion Conference 2017 (Feb 20-22, Scottsdale, AZ)
Each year the B2B Content2Conversion Conference gathers top marketers to talk content strategy, sales, and demand generation. It’s an annual event every performance marketer should attend, and this year is no exception.
Four targeted tracks (Demand Gen, B2B/C2C, ABM In Action Live, and Sales Impact Summit) are set to charge the conversation. Within each of the four courses, attendees will discover tiered tracks that account for various levels of practitioner knowledge and experience.
Attendees can expect to walk away with new insights, proven marketing tactics, and a deeper understanding of the various B2B sales funnel stages.
Don’t miss this year’s speakers: Lee Odden (CEO/TopRank Marketing), Ardath Albee (B2B Marketing Strategist & CEO/Marketing Interactions, Jeff Marcoux (CMO Lead for Worldwide Enterprise Marketing)
- Revenue Summit 2017 (March 7-8, San Francisco, CA)
Businesses are combining their sales and marketing teams together now more than ever. In reaction, Revenue Summit is partnering with the team at #FlipMyFunnel to cater to the leaders and practitioners of sales and marketing teams.
Marketers can look forward to diving into topics on account-based sales and marketing, scaling local and global teams, and metrics that matter. Managers should absolutely make Revenue Summit a top priority for discovering how to accelerate growth at their companies and build a revenue powerhouse.
Don’t miss some of this year’s speakers: Lisa Skinner (Senior Director,Demand Generation/Localytics), Lars Nilsson (VP Global Inside Sales/Cloudera), and Kristen Wendel (Director of Marketing Operations/VersionOne).
- Modern Marketing Experience 2017 (April 25-27, Las Vegas, NV)
Modern Marketing Experience brings marketers of the world together for a three-day event. Packed with groundbreaking best practices, brilliant content, training, networking, and cutting-edge technology, this is one event you don’t want to skip.
Modern Marketing is also notorious for being quite the star-studded event. Digital marketers can look forward to seeing keynote speakers from Verizon, LinkedIn, Thomson Reuters, and more.
Don’t miss some of this year’s speakers: Vladimir Lemez (Principal Consultant/Eloqua), Melanie Cummings (Marketing Advisor/Oracle), Jeffrey Yee (Consultant/Oracle Marketing)
- MarketingProfs’ B2B Marketing Forum (October 3–6, Boston, MA)
Smart, funny, creative and motivational, MarketingProfs’ B2B Marketing Forum is a sales conference to add to your calendar. Attendees get to learn from and laugh with today’s leading innovators and B2B marketers finding success.
The conference presents several case studies of analytics-driven marketing strategy from today’s biggest B2B think tanks. With the topic of creativity at its center, conference goers can bank on learning about content, social media, and advertising strategies.
Plus, their workshops for in-depth training on content, lead nurturing, and marketing strategy cannot be passed up. Insights about at this conference.
Don’t miss some of this year’s speakers: Ardath Albee (B2B Marketing Strategist/author of Digital Relevance), Sherry R. Turkle (Professor/MIT), and Rebecca Cisek (Head of U.S. Communications/Zoetis)
Last Word—Great Networking Events
Conferences are great places to learn and network. But they can also be costly and time consuming, so you need to be selective when it comes to attending them. The five conferences we've highlighted above will give you the best "bang for your buck and provide a solid return on your investment. Don't miss them.
Which conferences are you planning on going to this year? Did we miss any that you think are musts for any marketer looking to get ahead? Let us know!