LeadCrunch Blog

Don’t Forget: B2B Marketing Can Be Bolth Funny And Timely

Posted by AJ Agrawal on Feb 9, 2017 8:00:00 AM

As B2B marketers scramble to keep up with the changing expectations of their audiences, it’s not unusual for them to focus solely on technology trends.  After all, it can be daunting to feel that omni-channel marketing, artificial intelligence and virtual reality are all suddenly required.

All of these seemingly new demands can distract you from your true role as a marketer: to capture the imagination and attention of those we target, and to relate our product to their lives by giving them a taste of the enjoyment, pride or relief they’ll feel when they purchase.

If you’re feeling overwhelmed with technology, know that it’s okay to take a step back and get back to your roots. Rediscovering the type of content creation that originally drew you to marketing as a career will only improve the quality of your content going forward.

The best way to find inspiration? Look to the best campaigns of the past few years, and draw from the entertainment and persuasive language they use as you design your own campaigns. As we embark on a new year, we’ve decided to revisit our favorites. Here are the most entertaining B2B marketing moves from 2015 and 2016:

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Find the Best 2017 Human Resources Software

Posted by Rebecca Gatesman on Feb 7, 2017 8:00:00 AM

 

No matter what industry you’re in, you know that the most valuable asset your company has is its human resources. The living, breathing members of the team that makes your brand possible, from the top executives to the interns, are the value of your brand. Without your people, you’d have nothing.

If you’re a prudent business owner, you’ve likely invested in your HR department for this very reason. After all, as the department in charge of maintaining employee happiness, and choosing new members, they deserve the best tools available.

If you haven’t been investing in your HR department, don’t worry! It’s not too late. Curious what the best thing you can do to improve your HR department’s effectiveness is? It’s the same as almost every other department: making sure they have the software and tools they need.

With the multitude of human resources software solutions available today, selecting the right system for your organization can be challenging. Here are a few tips to help you pick out the very best human resources software, and (just in time for Valentine’s Day) prove your love to the department that’s all about relationships:

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Topics: b2b sales

Best in B2B Growth - Week of 2.6.2017

Posted by Sanjit Singh on Feb 6, 2017 6:18:09 PM

In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about instagram marketing for B2B, top b2b content marketing trends to watch this year, and how to help your sales team succeed. Craving more great informational content? This article also features one of our most watched webinars "The Best Ways to Grow B2B in 2016-2017" with Sujan Patel, Digital Legend and Co-Founder Web Profits.

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

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Topics: B2B marketing, b2b sales, content,

Best in B2B Growth - Week of 1.30.2017

Posted by Sanjit Singh on Jan 30, 2017 8:00:00 AM

In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about account based marketing, overcoming the challenges of big data, and creating nurturing B2B email nurturing campaigns. Craving more great informational content? This article also features one of our most watched webinars "The Best Ways to Grow B2B in 2016-2017" with Sujan Patel, Digital Legend and Co-Founder Web Profits.

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

 Curated content - summary

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Topics: B2B marketing, b2b sales, content,

How To Write A Great B2B Email Nurturing Campaign

Posted by AJ Agrawal on Jan 26, 2017 8:50:38 AM

 

You work in marketing and you email leads like many other B2B companies. Your goal is to nurture these leads and turn them into loyal customers, so you send your emails out with carefully chosen language designed to convince leads to buy or convert.

While this process resembles that used in B2C, the audience and sales funnel in B2B is different. Much different. So is the more challenging conversion process. 

As a lead generation company, we at LeadCrunch recognize this challenge. So we've made a business of sending you warm leads - leads that are qualified, vetted, and primed to say “yes” to your proposals.

But many of you are still struggling to convert these warm leads—a problem we feel personally responsible for solving, not in small part due to the fact that if we’re able to aid our clients in converting more warm leads, the value of our services rises.

So here's some advice on handling leads: Next time you’re writing an email blast meant for lead nurturing, make sure to consider the following core tips from our content experts:

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Best in B2B Growth - Week of 1.23.2017

Posted by Sanjit Singh on Jan 23, 2017 8:00:00 AM

Happy New Year! We at LeadCrunch hope our articles will help make 2017 your most sucessful year yet. In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about digital marketing lies. LinkedIn's parternship with DataShift. and the top 5 must attend B2B sales conferences in 2017. Craving a great webinar? This article also features the webinar "Learn the Top 10 Tricks for B2B Lead Generation" with Ruth Stevens, President of eMarketing Strategy. 

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

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Topics: B2B marketing, b2b sales, content,

How To Help Your Sales Team Close More Sales

Posted by AJ Agrawal on Jan 19, 2017 8:00:00 AM

 

Today’s businesses are finding value in integrating their sales, advertising and marketing teams to generate leads. They’re no longer working in completely different spheres. Instead, they’re making joint efforts to nurture and coax leads into profitable customers.

But sales is still a challenging field. It's made even more so when incoming leads are hard to please or have unique needs, which they expect you to meet.

These leads may not be happy with your pricing or features, or may have been burned by dishonest salespeople in the past and now approach your pitch with cynicism, making them difficult B2B customers to sell.

Closing deals with the most difficult of these B2B customers can often seem like it’ll cost you an arm and a leg, but don’t go searching for the chainsaw just yet.

The best way you can alleviate stress on your sales team—and help its members close more sales—is to take heed of the following tips:

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5 Must Attend B2B Sales Conferences in 2017

Posted by AJ Agrawal on Jan 17, 2017 8:00:00 AM

 

With the world of B2B marketing spinning at a constant rate of change, staying ahead of the competition is getting harder and harder. Connecting with others in the industry is critical to surviving this fierce battle.

But networking with the biggest players in the field isn't easy from behind a computer screen. So attending B2B sales conferences is a must for professionals hoping to make successful connections.

A good conference gives sales professionals invaluable face-to-face opportunities with leading industry professionals and a great return on your investment (ROI).

Event discussions can provide an invaluable understanding of B2B tactics to any decision maker in the business. Plus, they can continue to generate sales and help you build relationships well after they are over.

But with so many B2B marketing conferences available, it’s hard to decide which ones to attend. To help, we searched high and low for the best conferences offering the best ROI to B2B sales professionals this year. Check them out:

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Best in B2B Growth - Week of 1.16.2017

Posted by Sanjit Singh on Jan 16, 2017 8:00:00 AM

Happy New Year! We at LeadCrunch hope our articles will help make 2017 your most sucessful year yet. In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about successful PPC campaigns, content marketing myths, and optimizing lifetime value. Craving a great webinar? This article also features the webinar "How To Use Technology To Double Sales and Forge Stronger Customer Relationships" with Dave Koslow, Co-Founder of DocSend

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

 Curated content - summary

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Topics: B2B marketing, b2b sales, content,

6 Common Account-Based Marketing Mistakes You Need to Avoid

Posted by AJ Agrawal on Jan 12, 2017 8:00:00 AM

Account-Based Marketing (ABM) had a pretty big year, with an increasing number of B2B marketers dedicating their attention to campaigns that appealed directly to high yield prospects. Still, for most, it proved to be quite a challenge to wrangle.

With so many moving parts, it can be easy for you to drop the ball on ABM. The good news is, with some focus and direction, you can mend your ABM effort and get your campaigns up and running quickly.

But if you’re one of those B2B managers that discovered your ABM strategy failed them, you’re not alone. Here are six common mistakes that brands make, and how to fix them:

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Topics: B2B marketing, b2b sales

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