LeadCrunch Blog

Best in B2B Growth - Week of 3.13.2017

Posted by Sanjit Singh on Mar 13, 2017 8:00:00 AM

In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about account based strategy, creative ways to use live-streaming, and the best 2017 project management software. Are you craving more great informational content? Rewatch one of our hottest webinars "How to Create Hypergrowth for Your Company" With Aaron Ross, Author of From Impossible to Inevitable.

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

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Topics: B2B marketing, b2b sales, content,

Best in B2B Growth - Week of 3.6.2017

Posted by Sanjit Singh on Mar 6, 2017 8:00:00 AM

In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about account based strategy, creative ways to use live-streaming, and the best 2017 project management software. Are you craving more great informational content? Tune into a groundbreaking webinar featuring marketing geniuses Taimour Zaman, Sanjit Singh, and Sridhar Kamma on Thursday March 9th from 12-1 PM EST. 

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

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Topics: B2B marketing, b2b sales, content,

Best in B2B Growth - Week of 2.24.2017

Posted by Sanjit Singh on Feb 27, 2017 8:00:00 AM

In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about lead generation tracking methods, how tech buyers evaluate vendors, and how to win a pitch competition. Are you craving more great informational content? This article also features one of our most watched webinars "How to Generate High Precision B2B Leads Using AI" with Steven Moody, President and CEO at Beachhead Marketing

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

 Curated content - summary

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Topics: B2B marketing, b2b sales, content,

Find The Best 2017 Project Management Software

Posted by Rebecca Gatesman on Feb 21, 2017 8:00:00 AM

 

There are hundreds of project management and collaboration tools on the market, and it can be intimidating trying to find the right one.

However, when picking out project management software, you’re choosing the infrastructure that will serve as a frame for all of your brand’s planning in the future, so it’s important that you’re methodical and thorough in your evaluation.

With the right software, your entire organization will be able to run much more efficiently and effectively. But how do you find the right project management software—one that fits your needs specifically?

The best way to determine which project management tool is best for your brand is to ask the following four questions. We highly recommend asking not only to yourself, but also to your entire team.

After all, everyone will be using the solution. It’s important that the project management software you use works for everyone, so make it a group decision:

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How to Win a $10,000 Pitch Competition Where I’m the Judge

Posted by Olin Hyde on Feb 20, 2017 9:12:10 PM

I’ll be one of the judges at the IGNITE Quick Pitch Competition on February 24, 2017 at UCSD. We want the best possible pitches. One team will win $10,000. Here’s how to win the money:

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Topics: leadership, startups, fundraising, venture capital

Best in B2B Growth - Week of 2.20.2017

Posted by Sanjit Singh on Feb 20, 2017 8:00:00 AM

In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about the next generation of influencer marketing, AI tools that will transform your B2B marketing operations, and account based marketing. Are you craving more great informational content? This article also features one of our most watched webinars "How to Generate High Precision B2B Leads Using AI" with Steven Moody, President and CEO at Beachhead Marketing

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

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Topics: B2B marketing, b2b sales, content,

The Role Buyer Personas Play In Account Based Marketing

Posted by AJ Agrawal on Feb 14, 2017 8:00:00 AM

Account based marketing (ABM) is a marketing strategy that is mainly defined by targeting a very narrow selection of key accounts within your company’s audience. ABM stands in stark contrast to the usual wide net that B2B marketers tend to prefer, but it’s proven again and again to be highly effective.

A major aspect of successful ABM is an in-depth understanding of a company’s core markets, so that its efforts can be directed at those most likely to convert.

This approach means that an increasing number of brands are boosting their efforts to find out who their ideal prospects are. But the most successful brands do even more - they revitalize their buyer personas to reflect new data, and continue to build them out, instead of discarding them—an effort that works well.

Below we tell you why this approach works so well.

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Pillars of Our Culture: LeadCrunch V2MOM

Posted by Olin Hyde on Feb 13, 2017 3:44:50 PM

We strive to enable every person in our company to be autonomous, masterful and purposeful. We define these as:

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Topics: values, leadership, culture

Best in B2B Growth - Week of 2.13.2017

Posted by Sanjit Singh on Feb 13, 2017 8:00:00 AM

In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about B2B marketing trends to watch for 2017, proven strategies to increase ROI, and finding the best HR software. Craving more great informational content? This article also features one of our most watched webinars "How to Generate High Precision B2B Leads Using AI" with Steven Moody, President and CEO at Beachhead Marketing

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

 Curated content - summary

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Topics: B2B marketing, b2b sales, content,

Don’t Forget: B2B Marketing Can Be Bolth Funny And Timely

Posted by AJ Agrawal on Feb 9, 2017 8:00:00 AM

As B2B marketers scramble to keep up with the changing expectations of their audiences, it’s not unusual for them to focus solely on technology trends.  After all, it can be daunting to feel that omni-channel marketing, artificial intelligence and virtual reality are all suddenly required.

All of these seemingly new demands can distract you from your true role as a marketer: to capture the imagination and attention of those we target, and to relate our product to their lives by giving them a taste of the enjoyment, pride or relief they’ll feel when they purchase.

If you’re feeling overwhelmed with technology, know that it’s okay to take a step back and get back to your roots. Rediscovering the type of content creation that originally drew you to marketing as a career will only improve the quality of your content going forward.

The best way to find inspiration? Look to the best campaigns of the past few years, and draw from the entertainment and persuasive language they use as you design your own campaigns. As we embark on a new year, we’ve decided to revisit our favorites. Here are the most entertaining B2B marketing moves from 2015 and 2016:

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High-Precision B2B Leads

Find more customers just like your best customers

We believe the future of marketing is all about precision. Getting the right message to the right person at the right time. We apply state-of-the-art machine learning algorithms so vendors can find the customers that want to buy. It’s artificial intelligence that augments human intelligence.

Benefits:

  • Lower customer acquisition costs
  • Higher customer satisfaction
  • Shorter sales cycles

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