In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about the role of automation in content marketing, social media strategies, and pain points that boost B2B sales. This week's issue also features a live webinar - The B2B Lead Gen Volume Trap — is less actually more? with Michael Fertman, Principal at B2B Marketing Group.
Curated content - summary
- 3 Content Marketing Problems That Automation Solves, by Grzegorz Błażewicz via Marketing Insider Group
- 8 Must Have Skills for the Modern B2B Marketer, by Christine Viera via Business2Community
- The Most Effective B2B Strategies for Social Media Managers, by Ben Jacobson via Search Engine Journal
- Report: B2B Marketers Shouldn't Ignore Facebook, by Stephen Baldwin via Social Media Today
- 3 Pain Points That Boost B2B Sales, by AJ Agrawal via LeadCrunch
The best B2B webinar you'll attend this September...
The B2B Lead Gen Volume Trap — is less actually more? with Michael Fertman, Principal at B2B Marketing Group
Curated content - detailed
Content marketing is not only about creation and engagement, but also about understanding your audience, distribution of the materials and measuring their performance: the 3 most overlooked and underestimated parts of the process. Neglecting these can truly undermine your efforts! To avoid such situation, combine content marketing with marketing automation. Use the power of data and personalized marketing actions to deliver your content to the right person at the right time and measure the effectiveness of your pieces.
8 Must-Have Skills for the Modern B2B Marketer by Christine Viera via Business2Community
On the eve of back to school season, it’s a good time for B2B marketers to think about what new things we need to learn.
You’re Embracing Marketing Challenges, So Where Are the Rewards?
According to a 2016 career survey of marketers:
“More than two in five (42%) believe their employer is not providing adequate scope for career advancement, though conversely, 44% do believe their company is ‘fairly’ good at supporting career ambitions.” Jonathan Bacon, Marketing Week
The Most Effective B2B Strategies for Social Media Managers by Ben Jacobson via Search Engine Journal
The debate is over. We no longer wonder if social media is as effective for B2B marketers as it is for B2C.
Of course there are many more end-consumer buyers in the world than business buyers, but it seems that B2B social chatter wields disproportionate power, especially on the more B2B-friendly platforms like LinkedIn and Twitter.
Research from Buzzsumo and HubSpot even suggests that on two out of the five top social networks for sharing content, B2B items out-perform B2C.
Report: B2B Marketers Shouldn't Ignore Facebook by Stephen Baldwin via Social Media Today
A new study by UK-based firms Hotwire and VansonBournesupports the notion that B2B marketers need to be active on Facebook, as well as other “nontraditional” social networks, in order to reach key B2B decision-makers.
The study – based on survey results from 1,000 decision-makers in Information Technology – contains a number of interesting (and counter-intuitive) insights about how decision-makers use social media and the steps that marketers might take to reach them there:
3 Pain Points That Boost B2B Sales by AJ Agrawal via LeadCrunch
A lack of preparation is a problem in the B2B industry. It’s led to the perception that most companies don’t understand the needs of B2B buyers. One study revealed 82% of B2B companies aren’t prepared to sell to them. Part of being prepared is grasping the pain points of your target market.
Take advantage of some of the most common pain points and you’ll find your products and services selling themselves. This guide is going to show you how to generate more B2B sales for the rest of this year using three of the biggest pain points extending across all industries.