In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about digital marketing client acquisition, content marketing strategies, and books b2b sellers should read. This week's issue also features a live webinar - The B2B Lead Gen Volume Trap — is less actually more? with Michael Fertman, Principal at B2B Marketing Group.
Curated content - summary
- Lies, Half-Truths, and Fairy Tales: Are B2B Marketers also Beginning to Lose the Plot with Deceitful Marketing, by Vimal Abraham via Linkedin
- How to Acquire Initial Clients for your B2B Startup, by Nick Raushenbush via Medium
- Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Influencer Content, by Ashley Zeckerman via TopRank Marketing Blog
- Six Steps for an Effective B2B Content Marketing Strategy, by Tereza Litsa via Search Engine Watch
- 5 Books All B2B Sellers Need to Read, by AJ Agrawal via LeadCrunch
The best B2B webinar you'll attend this September...
The B2B Lead Gen Volume Trap — is less actually more? with Michael Fertman, Principal at B2B Marketing Group
Curated content - detailed
Lies, Half-Truths, and Fairy Tales: Are B2B Marketers also Beginning to Lose the Plot with Deceitful Marketing, by Vimal Abraham via Linkedin
I usually start my weekdays with a quick workout in the gym and like most modern gyms, the place I workout has these big television screens placed all around our workout area. A couple of those screens are hard tuned to show tele-shopping channels exclusively. While I suspect a special arrangement between the broadcaster & my club, it is absolutely exasperating to see advertisements for gadgets that guarantee gains with no pains and in no time! You most probably know what I am talking about, miracle drugs, sauna belts, and magic tools that promise to burn fat within minutes with no effort.
How to Acquire Initial Clients for your B2B Startup, by Nick Raushenbush via Medium
The report was based on data from the Mattermark platform, which analyzes more than 1.5 million companies to identify the fastest-growing firms based on indicators such as employee count and funding.
The researchers manually examined the sales and digital marketing tactics of the top 50 companies to identify best-practices.
The top three fastest-growing B2B companies are Upwork, WeWork, and Slack, the analysis found.
Below, key findings from the report.
Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Influencer Content, by Ashley Zeckerman via TopRank Marketing Blogorbes
Words to live by from one of Paul Graham’s Essays.
The process for gaining your first few clients isn’t so intuitive when you have a product that is less than a week old, and a bank account that’s at least several zeros lower than that of Salesforce.com. In this article, we’ll explore some low cost ways to market and sell to users for B2B startups.
Six Steps for an Effective B2B Content Marketing Strategy, by Tereza Litsa via Search Engine Watch
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?
It’s impressive that 88% of B2B marketers use content marketing this year, but only 30% of them rate their efforts as effective.
How do you bridge such a big gap then between the planning and the implementation and what makes your content marketing successful?
LinkedIn Marketing Solutions has created a six-step guide on how to develop, create, and measure a B2B content marketing strategy that actually works, in order to help marketers improve their skills.
5 Books All B2B Sellers Need to Read, by AJ Agrawal via LeadCrunch
The best B2B sellers are always looking for ways to improve their performance. One good way of finding some new tips is to pick up some of the latest books. There are many talented authors with an intimate knowledge of the industry. If you want to continue to improve your B2B performance, the following five reads are a must.
The Sales Acceleration Formula: Using Data Technology, and Inbound Selling to Go from $0 to $100 million
Mark Roberge has produced a book with actionable tips to help turn your company around. Roberge is a high-ranking executive at Hubspot. In this book, he reveals the main tactics he has used to generate over $100 million in revenue.
Within this book, readers will learn about how to generate leads not inquiries, apply data, use the latest technology, and utilize the latest inbound selling techniques.
Amp Up Your Sales
Andy Paul is one author who understands the difficulties of doing business in a crowded marketplace. The differences between products have almost disappeared. It’s becoming more difficult to stand out from the crowd.
Paul has tested out his theories in the field to produce a book with tried and tested B2B selling techniques. What makes this book stand out is its ability to help you craft a strategy. It’s become a favorite for many B2B sellers, and it makes regular appearances on lists such as these.