In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a set of articles about building a top tier b2b blog, integrating predictive analytics into your marketing and sales strategy, improving your lead quality, and keeping up with your social media. This week's issue also features a way for you to get 100 free leads today, so be sure to check it out!
Curated content - summary
- A New Model for Developing a Top Tier B2B Blog, by Neil Patel via Content Marketing Institute
- All new Marketing Land report: "B2B Predictive Marketing Analytics Platforms," by Digital Marketing Depot via Search Engine Land
- 9 Strategies for Improving Lead Quality from B2B PPC Campaigns, by Andy Beohar via HubSpot
- How to Keep Up With Social Media as Your B2B Marketing Organization Grows, by Vladimir Nagin via LeadUp
- 5 B2B Lead Generation Tips for Building High Converting Landing Pages, by AJ Agrawal via LeadCrunch
Curated content - detailed
A New Model for Developing a Top Tier B2B Blog, by Neil Patel via Content Marketing Institute
A few years ago, content marketing was pretty simple. Just start a blog. As long as you had content, you were good to go. No worries.
Did the content suck? Maybe. But who cared? It was content, and it was working. You were getting traffic. You wereranking for keywords. You were doing OK. The blog just had to do its thing.
My, how times have changed.
That blog that used to work – not to mention all those incoming links from sites like ArticlesBase.com – isn’t working anymore. In fact, if you’re not so lucky, you actually got hit with an algorithmic penalty for all those incoming links.
Who thought that your noble content marketing efforts would give you such grief?
All new Marketing Land report: "B2B Predictive Marketing Analytics Platforms," by Digital Marketing Depot via Search Engine Land
Marketing Land’s all-new “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for B2B marketing analytics software platforms and the considerations involved in implementing this software into your business.
This 35-page report is your source for the latest trends, opportunities and challenges facing the market for predictive marketing analytics software tools as seen by industry leaders, vendors and their customers.
Included in the report are profiles of nine leading predictive marketing analytics vendors (plus four enterprise marketing cloud solutions), pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
9 Strategies for Improving Lead Quality from B2B PPC Campaigns, by Andy Beohar via HubSpot
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great.
So what’s the problem?
It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming majority of these leads are in essence “junk leads”. Very few are turning into opportunities, let alone customers. The bottom line is, you’re just not seeing a healthy ROI.
In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. Let’s dive in.
How to Keep Up With Social Media as Your B2B Marketing Organization Grows, by Vladimir Nagin via LeadUp
As a B2B marketer, you’ve probably read several articles on getting started with social media. So, today, we want to dwell on what happens after you’ve gotten off the mark. Perhaps the successful growth you’re currently witnessing can be partially attributed to your robust social media marketing strategy. But now that your organization is growing fast, you’re wondering whether it is possible to take your social tactics to the next level in a bid to sustain that growth. Well, it’s entirely possible! Here’s what you need to do.
- Be on the front-line when it comes to social trends
The main challenge with social media marketing is not the competition for attention on the networks, but the ever changing trends. Networks such as Facebook and Twitter are always making minor tweaks to their platforms or rolling out a new features. If you want to remain a leader in your industry, you need to stay on top of these trends.
5 B2B Lead Generation Tips for Building High Converting Landing Pages, by AJ Agrawal via LeadCrunch
Your landing page is the main vehicle for persuading B2B buyers to choose you. Yet there are so many landing pages that are simply ineffective, and the conversion rates tend to prove it. This has nothing to do with your digital marketing strategy this has everything to do with the final step.
This guide is going to show you some great B2B lead generation tips for building high converting landing pages.
Keep Your Forms
The vast majority of landing page forms ask for far more information than is really necessary. Customers are warier of giving up their personal information than ever before. They don’t want to give away their personal information unless it’s absolutely necessary.
Don’t play on the fears of your customers by asking for anything more than basic information. Evaluate what your forms are asking for and what you actually need. Yes, it would be nice to know everything about your prospect, but this doesn’t mean that it’s a viable strategy.
You should really be asking for no more than a first name and an email. Even asking for someone’s last name is too much these days.