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Best in B2B Growth - Week of 1.23.2017

Posted by Sanjit Singh on Jan 23, 2017 8:00:00 AM
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Happy New Year! We at LeadCrunch hope our articles will help make 2017 your most sucessful year yet. In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about digital marketing lies. LinkedIn's parternship with DataShift. and the top 5 must attend B2B sales conferences in 2017. Craving a great webinar? This article also features the webinar "Learn the Top 10 Tricks for B2B Lead Generation" with Ruth Stevens, President of eMarketing Strategy. 

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

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Ruth Stevens 

"Learn the Top 10 Tricks for B2B Lead Generation" 

Ruth Stevens, President of eMarketing Strategy

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9 Digital Marketing Lies You Should Stop Believing by Michael Brenner via Marketing Insider Group

We all lie to ourselves in one way or another. And this is equally true in Digital Marketing.

Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We know those aren’t helping anyone.

We are also facing the truth that marketing has value. And executives expect to see us deliver business results.

But in Digital Marketing, we still tell ourselves that we’re not good enough. Or that we’re too good. Maybe we still think in terms of campaigns instead of customers.

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LinkedIn Partners With DataSift to Give B2B Marketers Advanced Data Insights by Russell Glass via LinkedIn

LinkedIn Partners With DataSift

Today’s B2B content marketers live and die by data, and knowing what matters to their audiences can mean boom or bust. But with so much data to crunch, it’s harder than ever to cut through the noise and understand who they should target, how they should communicate and what kind of content to create.

Today, we’re excited to announce the launch of PYLON for LinkedIn Engagement Insights, a reporting API solution sold by DataSift, that lets marketers around the world access LinkedIn data to help them improve engagement with their content and deliver positive ROI on LinkedIn. Built in a way that respects member’s privacy, LinkedIn Engagement Insights helps marketers make more informed creative and targeting decisions so they can be more successful on LinkedIn.

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B2B Marketers: Stop Solely Targeting the C-Suite by David Fortino

Image result for c-suite

 

It's 2017, and every CMO is promising their CEO mountains of Glengarry leads for their sales organization to close. We're not talking about normal, old Glengarry leads, we're talking crème de la crème leads … the elusive C-suite leads that every marketer this side of Mars is longing for. Sound about right? Anything wrong with this picture? I see you nodding your head yes (well done). Everything is wrong with this picture.

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8 Ways to Increase Traffic to Your Business Blog by Eric Brantner via Marketing Insider Group

 

Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box. With so much content on the internet, you’ll need tactics much more creative than social media to increase your views.

Luckily, I already did the creative thinking for you. Here are 8 ways to increase your blog traffic:

  [more]

 

5 Must Attend B2B Sales Conference in 2017 by AJ Agrawal via LeadCrunch

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With the world of B2B marketing spinning at a constant rate of change, staying ahead of the competition is getting harder and harder. Connecting with others in the industry is critical to surviving this fierce battle.

But networking with the biggest players in the field isn't easy from behind a computer screen. So attending B2B sales conferences is a must for professionals hoping to make successful connections.

A good conference gives sales professionals invaluable face-to-face opportunities with leading industry professionals and a great return on your investment (ROI). 

[more]

 

Enjoy your week and have a fantastic New Year!

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute videoTry us for free | Subscribe to this newsletter

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