In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about fearless predictions for B2B tech sales and marketing, companies that make content marketing simple, and how to make lead gen and SEO work together to increase sales. Craving a great webinar? This article also features the webinar "How to Create Hypergrowth for Your Company" with Aaron Ross, Author of From Impossible to Inevitable.
Curated content - summary
- 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 by Todd Berkowitz via Gartner Blog Network
- 39 Experts Social Media Tips for B2B Marketers by Eric Sachs via SocialMediaToday
- 9 Companies That Make Content Marketing Execution Simple by Michael Brenner via Marketing Insider Group
- 6 Tips to Help B2B Bsinesses Manage Digital Channels Over the Holiday Period by Bob Carver via SocialMediaToday
- How to Make Lead Gen and SEO Work Together to Boost Sales by AJ Agrawal via LeadCrunch
Rewatch one of our best webinars...
"How to Create Hypergrowth for Your Company"
Aaron Ross, Author of From Impossible to Inevitable
Curated content - detailed
10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 by Todd Berkowitz
The work year is winding down and it’s a good time to take stock of what we’ve learned, and make some predictions for next year. This year, I did inquiries and visits with about 500 different technology and service providers, did another 50 or so 1 on 1s at events and took around briefings from around 60 or 70 different vendors. And we ran some large scale surveys. To be sure, there were some unique, one-off, oddball inquiries. But with that large of a sample size, some clear trends started to emerge. So in the realm of B2B technology sales and marketing, here are ten fearless predictions (in no particular order) for 2017. I’m sure I’ll get some wrong, but I can always go for the old baseball adage where 3 hits out of ten gets you an invitation to the all-star game.
39 Expert Social Media Tips for B2B Marketers by Eric Sachs via SocialMediaToday
Social media continues to grow at an exponential rate across most channels, becoming an increasingly important and viable method of connecting with potential clients.
The below tips will help your create and establish an effective social media strategy to facilitate your business growth in the coming year.
9 Companies That Make Content Marketing Execution Simple by Michael Brenner via Marketing Insider Group
Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical. It’s the foundation of your efforts, and studies like this have proved that documenting it makes teams more effective at content marketing.
So you and your team hold meetings and workshops, discuss the big picture, and even compile everything into a well-designed, easy-to-access documented strategy for reference. But without a true plan of action or a partner that can help you bring these ideas to life in ways that drive real results, your strategy alone isn’t worth much.
6 Tips to Help B2B Businesses Manage Digital Channels Over the Holiday Period by Bob Carver via SocialMediaToday
We get asked a lot of questions this time of year about how businesses should manage their social media accounts over the end of year holidays. These questions generally come from non-retail businesses - retailers, of course, are in full swing and are active on all their other channels at this time of year. But for other businesses, the landscape is different. As employees take time off, and customers shift to holiday activities and retail shopping, there's often a reduction in web and social traffic, as well as community activity.
So, with less traffic, and fewer people to engage, what should you do? In this post I’m going to talk about some options for changing your engagement strategies around the holidays to accommodate work and life realities, and generate better results with less stress.
How to Make Lead Gen and SEO Work Together to Boost Sales by AJ Agrawal via LeadCrunch
Brand leaders often believe that search engine optimization (SEO) can replace a lead generation strategy. It can't. These marketing tools do two completely different things to help you market your brand.
SEO increases the number of people who organically find your website while lead generation pinpoints the most interested prospects for brands to contact.
Using these tools by themselves isn't nearly as effective as combining them. So You must get them to support each other to optimize your marketing efforts.
Here’s how you can get those two tools to work in synchrony: