In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about marketing automation, the usefulness of email marketing, and marketing trends to leverage in 2017. Craving a great webinar? This article also features the webinar "Using Data, Tech, and Inbound to go from $0M and $100M" with Mark Roberge, Chief Revenue Officer at Hubspot.
Curated content - summary
- How B2B Companies Are Using Marketing Automation by Ayaz Nanji
- Email Marketing: The Long Running Champion in B2B Marketing via Digital Republik
- Online Marketing News: B2B Case for LinkedIn, the State of Content & Ranking Factors by Tiffani Allen via Top Rank Blog
- 73 Experts Reveal B2B Marketing Trends to Leverage in 2017 by Robbie Richards via SnapApp
- 4 Trends You Must Include in Your 2017 B2B Content Marketing Plan by AJ Agrawal via LeadCrunch
Rewatch one of our best webinars...
Using Data, Tech, & Inbound to Go from $0 to $100M
with Mark Roberge, Chief Revenue Officer at Hubspot
Curated content - detailed
How B2B Companies Are Using Marketing Automation by Ayaz Nanji
The report was based on data from a survey of more than 200 B2B executives (50% work for firms with 50 or fewer employees).
Some 46% of respondents say their B2B firm makes extensive use of marketing automation tools, whereas 32% say their B2B firm makes limited use of marketing automation tools.
Email Marketing: The Long Running Champion in B2B Marketing via Digital Republik
Social media might be the unrivalled victor when it comes to B2C marketing, but what about B2B? Can social media marketing have the same outcome with this different, more mature audience? The answer is not in black and white. While it’s good to incorporate new marketing tactics and grow along with the changing digital landscape, some things are better left as is. If it isn’t broken, why fix it?
Online Marketing News: B2B Case for LinkedIn, The State of Content & Ranking Factors Study by Tiffani Allen via Top Rank Blog
Get Proof: The Case for B2B Marketing on LinkedIn [Infographic]
A new infographic from LinkedIn makes a compelling case for B2B Marketing on the channel. 92% of B2B marketers leverage LinkedIn over all other social platforms for their marketing efforts, and 80% of B2B marketing leads generated through social come from LinkedIn. LinkedIn Marketing Solutions Blog
73 Experts Reveal B2B Marketing Trends to Leverage in 2017 by Robbie Richards via SnapApp
As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up.
While account based marketing, interactive content, personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.
What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? Last week we reached out to 73 B2B experts and asked the following question:
4 Trends You Must Include in Your 2017 B2B Content Marketing Plan by AJ Agrawal via LeadCrunch
Quarter four is coming to a close, so it’s time to start asking questions like: Did our brand meet or exceed our sales goals? How can we perform better in 2017?
If you’re a B2B brand, this question has another facet to it: How can we build better leads and healthier business relationships next year?
With President-elect Trump entering the White House just as the business world resets with new budgets, new metrics, and new expectations, you may feel that you're entering 2017 flying blind.
However, there are four upcoming B2B content marketing trends that we’d bet money on occurring - literally - in 2017. These trends can serve as marketing guide posts for the coming year.
Read on to see how you can use these trends to generate leads and boost sales: