In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about controlling your content marketing ideas, the top digital priorities for b2b marketers and how to create a skunkworks to outpace your competition. Craving a great webinar? This article also features the webinar "The B2B Lead Gen Volume Trap — is less actually more?" from Michael Fertman, Principal at B2B Marketing Group
Curated content - summary
- 4 Life Lessons I Learned (So Far) From a Career in B2B Sales by Alexandra Nation via Marketo
- Get Control of Your Content Marketing Ideas So You Can Take Action by Michele Linn via Content Marketing Institute
- Four Top Digital Priorities for B2B marketers: Report by Nikki Gililand via Econsultancy
- The Top B2B Content of 2016: Six Lessons for Marketers by Steve Rayson via Buzzsumo
- How To Create a Skunkworks and Outpace the Competition by AJ Agrawal via LeadCrunch
Rewatch one of our best webinars...
The B2B Lead Gen Volume Trap — is less actually more? with Michael Fertman,
Principal at B2B Marketing Group
Curated content - detailed
4 Life Lessons I learned (So Far) From a Career in B2B Sales by Alexandra Nation via Marketo
1. You’ll develop ninja-like observational and communication skills.
Have you ever told someone something she didn’t want to hear, only to hear these two deadly words?
Not only is it most definitely NOT fine, but I bet her face and tone betrayed her actual meaning.
The point is this: every spoken communication has three components: face and body, tone and volume, and actual words said.
Get Control of Your Content Marketing Ideas So You Can Take Action by Content Marketing Institute
Ideas are easy, but execution is tough.
Can you relate? Do you have lots of ideas but aren’t sure which ones to pursue? Or maybe you start working on something, but then a new idea comes along that piques your interest. You jump to that one and then struggle to bring either project to completion.
Four Top Digital Prioritis for B2B Marketers: Report by Nikki Gililand via Econsultancy
Back in 2014, Econsultancy's B2B Digital Trends report showed content marketing to be the top priority for B2B marketers.
So, nearly three years later, have things changed?
Here are some key charts taken from our latest B2B Digital Trends report in association with Adobe, highlighting four areas of focus right now.
The Top B2B Content of 2016: Six Lessons for Marketers by Steve Rayson via Buzzsumo
We have been reviewing the best B2B content of the year with our friends at Uberflip. In this post we highlight some of the best individual examples and also the six most successful B2B content formats. We hope this will be helpful and provide some inspiration when developing your content strategy for 2017. We will be discussing the research and our findings at a free webinar on Wednesday, December 7th. I hope you can join us.
How to Create a Skunkworks and Outpace the Competition by AJ Agrawal via LeadCrunch
Do you know what a skunkworks is and why a B2B company needs one? If you said no, you're not alone.
A skunkworks supports out-of-the-box thinking. It shoots for the moon with experiments without any consequences from failure. These experiments, if successful, can help B2B companies stay on the cutting edge of things.
More important, it can help create a sustainable competitive advantage in an industry.
But most B2B brands don’t have a skunkworks, and that’s a problem—especially if you're intent on becoming a market leader.