In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about spicing up your B2B blog, succesful holiday marketing campaigns, and influencer marketing.
Curated content - summary
- How Your Content Marketing Can Get an Extra Lift From Influencers by Ellen Gomes via Marketo
- How to Spice Up Your B2B Blog if It's Mind-Numbingly Boring by Neil Patel via Quicksprout
- 10 Social Media Tools That Will Wow Your Followers and Make Them Click by Michael Brenner via Marketing Insider Group
- 9 Top Holiday Marketing Campaigns (For Every Season) by Jessica Mehring via Marketing Insider Group
- LeadCrunch Helps GoShare Boost Sales 300%, Improve ROI 500% by Sanjit Singh via LeadCrunch
Curated content - detailed
How Your Content Marketing Can Get an Extra Lift from Influencers by Ellen Gomes via Marketo
Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. Hollywood has celebrities, fashion has models, and business has its moguls.
The internet is no different. Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority.
How to Spice Up Your B2B Blog if It's Mind-Numbingly Boring by Neil Patel via Quicksprout
Feel like something’s missing on your blog?
Maybe it’s your font…
Maybe your theme…
Or could it be your logo?
While most B2B bloggers focus on improving minutiae, the truth is their content is just plain boring.
As a B2B owner who engages in online marketing, you were probably told that a blog would propel your company to the top of the search engine results pages.
Little did you know, however, how tricky it would be to come up with engaging blog posts on a regular basis.
10 Social Media Tools That Will Wow Your Followers and Make Them Click by Michael Brenner via Marketing Insider Group
Are you looking for some tools that can take your social media engagement and conversions to the next level? Look no further. Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins.
9 Top Holiday Marketing Campaigns (For Every Season) by Jessica Mehring via Marketing Insider Group
Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat.
Why is that?
I believe it’s because the audience gets lost in the shuffle. Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on that long-ago-planned blog post, they forget the most important part: creating content that genuinely helps the audience in some way.
To show you what I mean, I rounded up 9 holiday marketing campaigns that hit the mark. You’ll be excited to know, too, that not all of these are about Thanksgiving or Christmas. Yes! You can make a holiday splash during any holiday.
LeadCrunch Helps GoShare Boost Sales 300%, Improve ROI 500% by Sanjit Singh via LeadCrunch
Lead generation is among the toughest challenges for modern B2B organizations. Yesterday's methods of generating leads no longer make an impact while today's methods are changing at light speed—thanks mostly to breakthroughs in technology.
These breakthroughs often produce mountains of information, providing marketers and sales professionals with dizzying amounts of data. The trick for these marketing professionals is extracting the greatest value from that data. Doing so is quite a challenge for companies going it alone.