In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about breaking stale trends to increase innovation, how B2B marketing leaders destroy their competition, and how to sell calmly yet effectively. This week's issue also features a live webinar - Best Practices in Touches, Sequences, and Cadences with Marylou Tyler, Founder of Strategic Pipeline and Author of Predictable Prospecting.
Curated content - summary
- How B2B Digital Leaders Drive Five Times More Revenue Growth Than Their Peers by Tanguy Catlin, Liz Harrison, Candace Lun Plotkin, and Jennifer Stanley via McKinsey & Comapny
- Don't Be a Slave to Your B2B Marketing Process by Mike Burton via Convince and Convert
- 7 Opportunities for B2B Brands to Rock Pinterest by Caitlin Burgess via Top Rank Blog
- The Complete B2B Content Marketing Checklist (Infographic) by Jomer Gregorio via Digital Marketing Philippines
- Take A Calmer Approach to B2B Selling to Boost Sales: 5 Tips by AJ Agrawal via LeadCrunch
The best B2B webinar you'll attend this October...
Best Practices in Touches, Sequences, and Cadences with Marylou Tyler, Founder of Strategic Pipeline and Author of Predictable Prospecting
Curated content - detailed
How B2B Digital Leaders Drive Five Times More Revenue Growth Than Their Peers by Tanguy Catlin, Liz Harrison, Candace Lun Plotkin, and Jennifer Stanley via McKinsey & Company
Far from standing on the sidelines, B2B companies have embraced the digital revolution. Most are outpacing consumer companies in digitizing back-office workflows and resource planning and in modernizing their existing IT architectures. But those efforts have tended to focus on internal cost and process efficiencies and less on innovating around sales and the customer experience—and that’s where the real growth is.
Don't Be a Slave to Your B2B Marketing Process by Mike Burton via Convince and Convert
It’s an exciting time to be a B2B marketer. Powerful data sources are fueling a number of new solutions that make big promises to impact our ability to generate pipeline faster. There’s a lead generation provider telling you that they can deliver a warmer lead. There’s a new vendor telling you that they can personalize your website to drive more engagement. There’s an intent data provider or data science company promising a more actionable list for Account-Based Marketing (ABM). Marketers are inundated with cool new ways to approach demand generation.
7 Ways B2B Brands Can Rock Pinterest by Caitlin Burgess via Top Rank Blog
While other visual social media platforms such as Instagram and Snapchat are getting most of the press these days, Pinterest is still a growing platform that offers B2B brands and marketers an opportunity to grow and connect with their audience, drive brand awareness and website traffic, and enhance their overall social media marketing strategy.
But despite its potential, Pinterest hasn’t exactly been embraced by B2B. In fact, just 14% of B2B marketers say they use Pinterest to distribute their content, according to Content Marketing Institute and MarketingProfs’ B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America report.
The Complete B2B Content Marketing Checklist (Infographic) by Jomer Gregorio via Digital Marketing Philippines
In today’s marketing world, competing with larger and more established companies is not impossible anymore, thanks to content marketing. As customers are getting very much sensitive to traditional marketing tactics, the new marketing battleground now requires each marketer to be fully equipped with engaging and highly-strategized content marketing that can take on even the biggest name in the digital industry.
Take a Calmer Approach to B2B Selling to Boost Sales: 5 Tips by AJ Agrawal via LeadCrunch
While B2B sales is intensely competitive, it's controlled by word of mouth marketing. For example, among B2B customers, 68% of people trust online reviews over everything else.
But generating word of mouth advertising is a challenge. It can make you feel like you have the weight of the world on your shoulders as you try to do more and be more.
The demand to produce, produce, produce is why B2B sales is so stressful. To boost sales, you need to learn how to manage that stress before it begins to grind you down.
This post gives you five tips on how you can start taking a calmer approach to B2B selling and boost sales dramatically.