In this week's issue of LeadCrunch's Best in B2B Growth, we bring you a diverse set of articles about using your website to generate trust and credibility, content marketing strategies, and using the Art of War to help you close more deals faster. This week's issue also features a live webinar - Best Practices in Touches, Sequences, and Cadences with Marylou Tyler, Founder of Strategic Pipeline and Author of Predictable Prospecting.
Curated content - summary
- The Art of B2B Sales: How Sun Tzu's Ancient Wisdom Can Help You Close More Deals Faster by Chris Gillespie via Marketo
- How B2B Vendors Can Generate Trust and Credibility With Their Website by Lizette Louw via Hubspot
- Content Marketing Takes a Turn for the Better: New 2017 Research by Joe Pulizzi ia Content Marketing Institute
- The 3 Top Ways B2B Marketers Brand Themselves by Jeremy Goldman via INC
- 4 Ways To Use Pokemon Go To Increase Your B2B Sales Leads by AJ Agrawal via LeadCrunch
The best B2B webinar you'll attend this October...
Best Practices in Touches, Sequences, and Cadences with Marylou Tyler, Founder of Strategic Pipeline and Author of Predictable Prospecting
Curated content - detailed
The Art of B2B Sales: How Sun Tzu's Ancient Wisdom Can Help You Close More Deals Faster by Chris Gillespie via Marketo
Sure, you look pretty great with a copy of Sun Tzu’s The Art of War on your office bookshelf, but have you actually read it?
You wouldn’t be the first to admit that it’s a tough slog, and the terminology is no doubt dated. Plenty has changed in the past two centuries, right?
To quite the contrary, nothing has changed. Sure, we don’t spend much time thinking about how horsemen fare against spearmen anymore (outside of Game of Thrones, that is), but the fundamental principles that Sun Tzu teaches are really about human nature, and when you strip away all of the “things” and look at the “who,” you’ll realize that people haven’t changed a tick.
How B2B Vendors Can Generate Trust and Credibility With Their Website by Lizette Louw via Hubspot
What do B2B buyers actually want from your website? What causes them to leave your website and not return? How many times do typical buyers return to your website before taking the next or final step in the buyer's cycle? What kind of content is important to them?
We looked at the results of the 2015 B2B Web Usability Survey and discovered what it would take for you as a B2B vendor to create credibility and trust. Spoiler alert: it’s not rocket science.
Content Marketing Takes a Turn for the Better: New 2017 Research by Joe Pulizzi via Content Marketing Institute
If you were able to join us at Content Marketing World — or have been following some of the coverage — you know that the tides are turning. While last year at this time we were facing the trough of disillusionment, the energy and momentum we are seeing right now are far more positive. In fact, our newest research, B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America, backs this up.
The 3 Top Ways B2B Marketers Brand Themselves by Jeremy Goldman via INC
Given the shifting media landscape, personal branding for entrepreneurs is more important than ever. After all, it's an incredibly competitive out environment if you're looking to build name recognition. Luckily, there are some mechanism that may be helpful for you in getting your name out there that are often underused. Here are some of the top ways you can build name ID:
The Realityof the Moneyball B2B Sales Management Style by AJ Agrawal via LeadCrunch
Are sales numbers important at your company? Numbers are important in many aspects of business. But they haven't always been given their proper due in the field of sales.
That's changing. Why—because numbers are the driving force behind one of the most successful styles of B2B management. And you can use this style of management to drive B2b sales.
This innovative management style came about thanks in large part to advancing technology and the need to boost lead generations capabilities. Without it, many companies saw only 2% of leads convert.