I’ll be one of the judges at the IGNITE Quick Pitch Competition on February 24, 2017 at UCSD. We want the best possible pitches. One team will win $10,000. Here’s how to win the money:
We strive to enable every person in our company to be autonomous, masterful and purposeful. We define these as:
LinkedIn may not be the platform you think of when you think of generating B2B leads. The results are in and it states that 22% of CEOs favor LinkedIn over all other platforms. This puts it far ahead of any other platform, including Facebook and Twitter.
CEOs are notorious for being late adopters of social media, so 22% is quite significant. Now you know where the people in authority are spending their social media time, you can target them. Here’s how to do it.
Trust is the single most important asset of any organization or individual. Trust is empowers humans to accomplish incredible feats. It minimizes risk. It maximizes efficiency. It makes the impossible possible precisely because trust predicts the results of depending upon others. Trust is the essence of teamwork. So why is it so hard to explain and predict?
Baseball for Business
Imagine if every salesperson could hit a home run on every call? Every week, I meet with my science advisors to explore Big Ideas to create competitive advantages for our customers using state-of-the-art technologies. This week we explored how LeadCrunch does for lead gen what "moneyball" does for winning World Series.
B2B business leads are like gold coins in this business. The mobile revolution saw 80% of Internet users own a smartphone. That changed the business. But despite the fact that B2B businesses have changed the way they do things, they are still making the same old mistakes.