Inbound marketing - it's definitely grown in popularity as a marketing buzz word in the last 5 years. But inbound, content marketing is more than just a buzz word. It's more than blog posts, checklists, eBooks, and landing pages. Maybe it should be called Inbound Smarketing. Because when "add value first" is your strategy from marketing to sales, you can take the principles of a traditional content marketing strategy and apply it to a 1-on-1 situation between a member of your sales team and a prospect. When both marketing AND sales go "value first" the results can be hard to argue with.