Account-Based Marketing (ABM) had a pretty big year, with an increasing number of B2B marketers dedicating their attention to campaigns that appealed directly to high yield prospects. Still, for most, it proved to be quite a challenge to wrangle.
With so many moving parts, it can be easy for you to drop the ball on ABM. The good news is, with some focus and direction, you can mend your ABM effort and get your campaigns up and running quickly.
But if you’re one of those B2B managers that discovered your ABM strategy failed them, you’re not alone. Here are six common mistakes that brands make, and how to fix them: