Are you developing a B2B marketing plan for 2017?
Are you brainstorming about your next inbound marketing moves?
How about predictive analytics?
Have you included that in your plan?
Given that 89% of marketers reported in January that predictive analytics (PA) was on their roadmaps, there's a good chance you’re going to be tasked with figuring out how it works and how it can help boost sales.
Predictive analytics is a game-changer, capable of boosting the effectiveness of your branding and your marketing campaigns. But some marketers fear PA. They shouldn't. It's a powerful marketing tool that can drive marketing to new heights.
Below is a short primer on PA to help you understand what’s going on behind the scenes. The information below can increase your chances of having an intelligent conversation with a data analyst provider and use predictive analytics to boost sales: