LeadCrunch Blog

AJ Agrawal

Recent Posts

A Short Primer on Predictive Analytics for Marketers

Posted by AJ Agrawal on Dec 28, 2016 8:00:00 AM

Are you developing a B2B marketing plan for 2017?

Are you brainstorming about your next inbound marketing moves?

How about predictive analytics?

Have you included that in your plan?

Given that 89% of marketers reported in January that predictive analytics (PA) was on their roadmaps, there's a good chance you’re going to be tasked with figuring out how it works and how it can help boost sales.

Predictive analytics is a game-changer, capable of boosting the effectiveness of your branding and your marketing campaigns. But some marketers fear PA. They shouldn't. It's a powerful marketing tool that can drive marketing to new heights.

Below is a short primer on PA to help you understand what’s going on behind the scenes. The information below can increase your chances of having an intelligent conversation with a data analyst provider and use predictive analytics to boost sales:

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Topics: B2B marketing, B2B lead gen, b2b sales

3 Ways To Boost Customer Retention and Increase Business Growth

Posted by AJ Agrawal on Dec 27, 2016 8:00:00 AM

Getting customers to make the first purchase is only half the battle of growing your brand. The other half is customer retention—and that's a real challenge to achieve.

Your content marketing and SEO can be on point and healthy, your lead gen vendor can be in sync and delivering increasingly higher quality contacts. 

But if you aren’t retaining customers, you’ll end up spinning your wheels and battling for every dollar. This situation is true for all industries, but more so for the B2B marketplace, where competition is intense.

Customer retention must be customized to your brand in B2B, but there are three things every brand can do to create a more loyal, responsive, and engaged customer base that sticks around long term. Let's take a look at these three things: 

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Topics: B2B marketing, b2b sales, content,

How To Make Lead Gen and SEO Work Together To Boost Sales

Posted by AJ Agrawal on Dec 22, 2016 8:00:00 AM

 

Brand leaders often believe that search engine optimization (SEO) can replace a lead generation strategy. It can't. These marketing tools do two completely different things to help you market your brand.

SEO increases the number of people who organically find your website while lead generation pinpoints the most interested prospects for brands to contact.

Using these tools by themselves isn't nearly as effective as combining them. So You must get them to support each other to optimize your marketing efforts. 

Here’s how you can get those two tools to work in synchrony:

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How to Hold Effective Sales Meetings

Posted by AJ Agrawal on Dec 21, 2016 8:00:00 AM

 

Do members of your sales team work as a synchronized machine? Or, do they act like free agents that occasionally agree to collaborate?

Do you usually close meetings feeling that progress has been made? Or, do you close them concerned about whether or not you communicated your ideas and needs effectively? 

Answering these questions gives you an idea of how effective your sales meetings are, but not how to fix them if they’re broken.

If you’ve realized that many of your meetings are ineffective - or even decrease productivity - don’t kick yourself too hard over it. Most meetings are a waste of time and money. They fail to have the desired effect intended.

But guess what? There’s a better way to hold a meeting. In fact, you can take several concrete steps to make your sales team work better together.

Whether it’s a discussion about new lead gen goals, a changing target audience, sales quotas, or someone getting a little trigger happy on social media, here’s how you can make sales meetings fast, painless, and effective:

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7 Secrets For Great Personalized Emails

Posted by AJ Agrawal on Dec 20, 2016 8:00:00 AM

 

Workers spend more than six hours of every work day checking and responding to emails. Let that sink in for a minute or two.

Now look at your email marketing campaign. Can it stand out among the barrage of daily emails almost every employee receives? To command the attention your campaign deserves, you must show leads and clients respect.

And the best way to do that is by personalizing your email messages and proving that you’re listening to them.

This task is fairly easy if you’re collecting the right data, but email personalization is still possible even if you lack a data collection system. 

But the key to email personalization is starting a conversation with your leads and clients. That can be a challenge for any B2B marketer.

Below are seven tips on how to get the conversation started with your leads and clients, instead of just talking to a wall:

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4 Trends You Must Include In Your 2017 B2B Content Marketing Plan

Posted by AJ Agrawal on Dec 15, 2016 8:00:00 AM

 

Quarter four is coming to a close, so it’s time to start asking questions like: Did our brand meet or exceed our sales goals? How can we perform better in 2017?

If you’re a B2B brand, this question has another facet to it: How can we build better leads and healthier business relationships next year?

With President-elect Trump entering the White House just as the business world resets with new budgets, new metrics, and new expectations, you may feel that you're entering 2017 flying blind.

However, there are four upcoming B2B content marketing trends that we’d bet money on occurring - literally - in 2017. These trends can serve as marketing guide posts for the coming year.

Read on to see how you can use these trends to generate leads and boost sales:

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3 Reasons Why Your Blog Isn't Generating Leads

Posted by AJ Agrawal on Dec 14, 2016 8:43:32 AM

Blogging is a powerful lead generation tool that takes time tp see results. It’s a slow and gradual climb, requiring effort and iteration throughout the journey.

But while writing multiple blog posts may seem like a ton of work, it can be one of your organization’s best lead generation channels if done right.

Unfortunately, many B2B companies abandon their blogs before reaping the rewards. Often, it’s not the time or commitment that causes them to give up, but simple strategic mistakes that attract the wrong visitors, instead of high-quality leads.

To help you avoid attracting the right visitors, we’ve outlined 3 major blogging mistakes below that B2B companies often make. If you can avoid these pitfalls, you’ll create  a money making blogging machine in no time.

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It’s All Business In Westworld: Is AI the Future of Lead Gen?

Posted by AJ Agrawal on Dec 13, 2016 8:19:15 AM

 

 

 

Do you love spreadsheets? How about updating timekeeping? What about research and data compilation? Do you love that?

Not ecstatic about these things? Then the prospect of AI engines taking over most of your most mundane tasks is likely very attractive.

As marketing becomes increasingly data driven, with even the minutiae of the art being informed by behavioral statistics, a future where many of today’s tasks are done without human intervention is not far fetched.

In fact, the future maybe here right now. And you need to get on board to stay competitive.

Below are four of today's coolest—and most revolutionary—B2B lead generation tools powered by artificial intelligence that can help boost competitiveness:

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Topics: artificial intelligence

How to Optimize Your Lead Gen Data

Posted by AJ Agrawal on Dec 8, 2016 8:00:00 AM

 

If you’ve been using lead gen technologies for a while, you’ve probably realized that most of them are pretty terrible. It seems like they all target the same tiny portion of the market, which means you’re battling your competitors for the same leads while prime, harder-to-measure prospects drift away.

That's certainly not ideal. To survive and thrive, you need access to those prime leads. Otherwise, you're just spinning your wheels.

So how can you fix this? There are several other ways you can optimize lead generation data that will uncover more leads and boost profitability.

Below we discuss four methods used to optimize lead generation in today's hotly contested business environments.

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Topics: B2B marketing, B2B lead gen, demand generation, b2b sales

How to Create B2B Buyer Personas and Boost Sales

Posted by AJ Agrawal on Dec 7, 2016 8:00:00 AM

 

A proven way to determine what you want is to visualize success. Many consumer marketers use buyer personas to do just that - create an ideal customer or client to focus their efforts on.

But these companies are working to catch individual consumers making decisions on their own, not as part of a group. As a B2B marketer, you’ll can reap the rewards of this practice, but the initial setup is a touch more complicated.

Creating a B2B buyer persona is by no means impossible, but several extra factors must be taken into consideration. We’ve created this step-by-step guide below to help you deal with those considerations:

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Topics: B2B marketing, B2B lead gen, b2b sales, buyer persona

High-Precision B2B Leads

Find more customers just like your best customers

We believe the future of marketing is all about precision. Getting the right message to the right person at the right time. We apply state-of-the-art machine learning algorithms so vendors can find the customers that want to buy. It’s artificial intelligence that augments human intelligence.

Benefits:

  • Lower customer acquisition costs
  • Higher customer satisfaction
  • Shorter sales cycles

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