LeadCrunch Blog

AJ Agrawal

Recent Posts

Unleash Your Sales With The Perfect CRM Solution

Posted by AJ Agrawal on Apr 11, 2017 8:00:00 AM

 

 

The right customer relationship management (CRM) software can enable your entire company to grow at a rate that was previously impossible. The wrong choice can wreak havoc on your sales funnel by confusing both your internal teams and the targets they’re trying so hard to connect with.

If you’re looking for your company’s first CRM, or if you’ve outgrown your current solution, you may feel intimidated by the number of options available to you. The right software will not only include capabilities that streamline your sales funnel but also increase your clients’ average lifetime value, not to mention slow down regulatory and profitability tracking.

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Topics: B2B marketing, B2B lead gen, b2b sales

How Marketing Automation Helps Leads Turn Into Customers

Posted by AJ Agrawal on Apr 6, 2017 8:00:00 AM

 

 

A common - and frustrating - problem that businesses often face is having good leads, but low conversion rates. If that sounds like you, listen up: Marketing automation can help improve your conversions rate by reducing the demands on  human capital and providing data that can help your company be more effective. Below are some tips on how marketing automation can help you improve your conversion rate and generate more profits.

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The Traditonal Sales Funnel is Dead

Posted by AJ Agrawal on Apr 4, 2017 8:00:00 AM

 

I hate to break it to you, but it's over. Our long love affair with the traditional sales funnel, which was a straight line from awareness to sale, is coming to a close. Instead, we're getting to know the sales cyclone.

We’re all familiar with the sales funnel - that graphic we saw in our undergraduate program, and probably still makes an appearance at many of today's internal meetings. It lays out the steps of closing a new customer that salespeople are meant to complete, in the order they're most likely to go. The model has served us well for years, but with the introduction of big data and artificial intelligence engines, the sale cycle is becoming obsolete.

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Topics: B2B marketing, B2B lead gen, b2b sales

Choosing the Right CRM for Your Business: 3 Tips

Posted by AJ Agrawal on Mar 30, 2017 8:00:00 AM

 

Choosing the right tools for your team is often the difference between optimized returns and diminished ones. The best example of this is your customer relationship management software (CRM). CRMs help you organize your sales and marketing team's information around your current customers, leads, audiences, and key industry trends. This piece of software is critical to maintaining the smooth relationship between not only marketing and sales but also your company as a whole. 

But finding the right CRM is critical. If your CRM is unreliable or difficult to use, your sales and marketing teams will probably be disorganized and mismanaged as well. Because of this, it's critical you understand how to pick out one that is the perfect fit for your organization's unique needs. Here are three steps you can take to make sure you choose the right CRM the first time:

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Topics: B2B marketing, B2B lead gen, b2b sales

3 Ways to Up Your B2B Sales Game

Posted by AJ Agrawal on Mar 28, 2017 8:00:00 AM

 

 

You want to boost your sales figures and be the star of your team—and your brand—this spring. You want to become a better seller and find the lead generation approach to prospects that works best for your brand and your personality. You want to be the best salesperson you can be.

 While these goals are inspiring, achieving them is easier said than done. The B2B economic ecosystem is changing rapidly, outpaced only by the increasing spread of information and comparison tools. As a salesperson, you're not just competing against rival sales teams, you're also competing against all the information on the Internet that may discourage your prospect from buying.

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Topics: B2B lead gen, b2b sales, trust

The Role Buyer Personas Play In Account Based Marketing

Posted by AJ Agrawal on Feb 14, 2017 8:00:00 AM

Account based marketing (ABM) is a marketing strategy that is mainly defined by targeting a very narrow selection of key accounts within your company’s audience. ABM stands in stark contrast to the usual wide net that B2B marketers tend to prefer, but it’s proven again and again to be highly effective.

A major aspect of successful ABM is an in-depth understanding of a company’s core markets, so that its efforts can be directed at those most likely to convert.

This approach means that an increasing number of brands are boosting their efforts to find out who their ideal prospects are. But the most successful brands do even more - they revitalize their buyer personas to reflect new data, and continue to build them out, instead of discarding them—an effort that works well.

Below we tell you why this approach works so well.

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Don’t Forget: B2B Marketing Can Be Bolth Funny And Timely

Posted by AJ Agrawal on Feb 9, 2017 8:00:00 AM

As B2B marketers scramble to keep up with the changing expectations of their audiences, it’s not unusual for them to focus solely on technology trends.  After all, it can be daunting to feel that omni-channel marketing, artificial intelligence and virtual reality are all suddenly required.

All of these seemingly new demands can distract you from your true role as a marketer: to capture the imagination and attention of those we target, and to relate our product to their lives by giving them a taste of the enjoyment, pride or relief they’ll feel when they purchase.

If you’re feeling overwhelmed with technology, know that it’s okay to take a step back and get back to your roots. Rediscovering the type of content creation that originally drew you to marketing as a career will only improve the quality of your content going forward.

The best way to find inspiration? Look to the best campaigns of the past few years, and draw from the entertainment and persuasive language they use as you design your own campaigns. As we embark on a new year, we’ve decided to revisit our favorites. Here are the most entertaining B2B marketing moves from 2015 and 2016:

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How To Write A Great B2B Email Nurturing Campaign

Posted by AJ Agrawal on Jan 26, 2017 8:50:38 AM

 

You work in marketing and you email leads like many other B2B companies. Your goal is to nurture these leads and turn them into loyal customers, so you send your emails out with carefully chosen language designed to convince leads to buy or convert.

While this process resembles that used in B2C, the audience and sales funnel in B2B is different. Much different. So is the more challenging conversion process. 

As a lead generation company, we at LeadCrunch recognize this challenge. So we've made a business of sending you warm leads - leads that are qualified, vetted, and primed to say “yes” to your proposals.

But many of you are still struggling to convert these warm leads—a problem we feel personally responsible for solving, not in small part due to the fact that if we’re able to aid our clients in converting more warm leads, the value of our services rises.

So here's some advice on handling leads: Next time you’re writing an email blast meant for lead nurturing, make sure to consider the following core tips from our content experts:

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How To Help Your Sales Team Close More Sales

Posted by AJ Agrawal on Jan 19, 2017 8:00:00 AM

 

Today’s businesses are finding value in integrating their sales, advertising and marketing teams to generate leads. They’re no longer working in completely different spheres. Instead, they’re making joint efforts to nurture and coax leads into profitable customers.

But sales is still a challenging field. It's made even more so when incoming leads are hard to please or have unique needs, which they expect you to meet.

These leads may not be happy with your pricing or features, or may have been burned by dishonest salespeople in the past and now approach your pitch with cynicism, making them difficult B2B customers to sell.

Closing deals with the most difficult of these B2B customers can often seem like it’ll cost you an arm and a leg, but don’t go searching for the chainsaw just yet.

The best way you can alleviate stress on your sales team—and help its members close more sales—is to take heed of the following tips:

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5 Must Attend B2B Sales Conferences in 2017

Posted by AJ Agrawal on Jan 17, 2017 8:00:00 AM

 

With the world of B2B marketing spinning at a constant rate of change, staying ahead of the competition is getting harder and harder. Connecting with others in the industry is critical to surviving this fierce battle.

But networking with the biggest players in the field isn't easy from behind a computer screen. So attending B2B sales conferences is a must for professionals hoping to make successful connections.

A good conference gives sales professionals invaluable face-to-face opportunities with leading industry professionals and a great return on your investment (ROI).

Event discussions can provide an invaluable understanding of B2B tactics to any decision maker in the business. Plus, they can continue to generate sales and help you build relationships well after they are over.

But with so many B2B marketing conferences available, it’s hard to decide which ones to attend. To help, we searched high and low for the best conferences offering the best ROI to B2B sales professionals this year. Check them out:

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