People are talking about your B2B company. They’re talking about it both online and offline, which is something that’s relatively new to B2B organizations.
Previously, B2B companies ignored what people were saying about them online. As Dan Virgillito, a B2B influencer said, “Companies were not engaging customers but just talking to a passive audience; people could not express their voice in a powerful way.”
But that's all changed. Today, B2B companies have to have prospects talking about you online. And the key to profiting from that online presence is building a solid online reputation.
Below are seven tips on how you can build a solid online reputation in the world of B2B:Building a stellar online reputation is easier said than done.
- Determine your reputation
To start, you need to determine what your reputation is. This step is critical. As B2B influencer Neil Patel says, “Whether you’re just launching your brand or are already in business, your reputation will reach people before you.”
Don’t believe it? One study says that 88% of consumers trust online reviews as much as personal recommendations. So your online reputation is a major factor in making a sale.
Use Google Alerts to track your B2B company’s online reputation. Goolge will send you an email every time your B2B brand is mentioned online. Review what's being said and determine what your reputation is online
- Infuse your personality
Being yourself is a common piece of advice, but few people know what this really means. It means don’t try to be perfect and don’t attempt to create a perfect reality.
Instead, pull back the curtain and infuse your personality into your B2B brand. Show people what your B2B company offices are really like.
Also, shoot some fun photos and show people in a more casual setting. People will be more inclined to trust you once they get to know you.
- Get to know people
Brand ambassadors in B2B are those who will rave about you because they love you. But to get these people on your side you need to build relationships with them.
So get to know prospects and customers by staying in touch with them. Ask questions on social media and speak to them about something other than sales.
- Do your job
This tip is one of the simplest you’ll ever get. To make sure your B2B firm’s online reputation is stellar, do your job. Make sure that your products and services are delivered on-time and provide value.
And make sure your customer service department is providing epic service. Doing your job is the best thing for your B2B brand’s online reputation.
- Encourage satisfied customers to post reviews
Customers that dislike you often write online reviews about you. Customers that like you seldom write online reviews about you.
But positive customer reviews are worth their weight in gold. So encourage satisfied customers to post reviews so prospects get a positive impression about your business.
You can even throw in an incentive, such as a small discount, if a customer posts a review.
- Listen to those bad reviews
It’s easy to review bad reviews and assume everyone hates you. That's usually far from the truth. Most bad reviews come from genuine concerns about the way you do business. Ignoring them represents a missed opportunity.
No matter how old your business is you should always take negative reviews seriously. Comb through the negative reviews to see how you can improve your products or services.
The information they provide can revolutionize the way you do business.
Be consistent in your efforts
It’s easy to start changing your online reputation because of a string of bad reviews. The problem is that companies stop doing this after a short while. Within six months, they’re experiencing the same problems all over again.
Consistency is a hallmark of a good online reputation. So make sure your B2B company provides good service consistently.
Last Word – Doing a Good Job is Not Enough
Doing a good job isn't enough to create a stellar online reputation. That's because people don’t always know when you’re doing a good job. You have to tell them about what you’re doing.
That's easier said than done, which is why you have to make a conscious effort to build up your online reputation. Consistency in building your online reputation building leads to positive results in the long-term.
You’ll soon discover that you’re bringing in more customers and they’re posting fewer negative reviews.
What do you think is the most important part of building up your reputation in the world of B2B?